Marketing Plan Proposal Essay

I will develop a marketing plan for my company’s new product, the â€Å"Walker Photo Display & Storage Solutions† product I will introduce on the global market next year sometime. The â€Å"Walker Photo Display & Storage Solutions† product will allow any kind of loose photographs to be easily displayed in a collage format on any bare wall anywhere. It will include a divided safe storage box designed to protect loose photographs from damaging light, chemicals and rough handling to name a few things! I think my target audience is teenage boys and girls, male & female college students, educators, homemakers, business owners, retired folk, hobbyists, collectors and basically anyone that has a need and desire to do something with the piles of loose photographs we all have laying around the house! I will directly market to pre-teen and teenage kids, college students and their faculty members, housewives and husbands, law enforcement, real estate, the entertainment industry, businesses and numerous other identified and yet to be identified markets! I have perceived there was a need to create something specific, simple, durable, easy to use, inexpensive, customizable and practical to display and store all the loose photographs I had laying around and the ones I saw elsewhere laying around, unseen, decomposing and being neglected. I had taped loose photographed to my wall on occasion in a sort of collage formation, but it looked kind of cheesy, so I felt I could create something cool to display and store them in! After a few years of random survey’s with various people from all walks of life, I found my perception to be correct, that there was indeed a genuine need for my invention, and it appeared there was a vast global market for it! Creating this product so it can be easily ordered, customized and received will be a bit of a challenge, but one that I believe is well worth taking. I am very passionate about my new product that will be distributed from my new company, â€Å"DoakUnlimited.llc†. So, it is my intention to solve the decades old question & dilemma of what to do with all the millions and millions of loose photographs lying around in drawers, shoeboxes and elsewhere!

Delta Case Study Essay

Executive Summary Delta airline has a long history whose roots begin at the year 1924.This airline has grown to become one of the largest airlines serving the United States of America and also majority of the world through its international routes. The aim of this paper is to see the history of the airline together with its financial position with concentration on the various strategies the company has implemented to reach where it is right now. The paper will also include various suggestions to the airline to help it to grow further. Delta airlines began in the year 1924 but during that time it was known as Huff Daland Dusters. This was the first aerial crop dusting which had its headquarters in Georgia. The following year, the company moved its headquarters to Louisiana. The directors of the company were B.R Coad and Collett Woolman.Huff Daland went on its first international route and that was to begin its services in Peru which brought in enough money and increase in purchasing power. The year 192 8 gave birth to what is known as Delta Airlines today. Furthermore, the year 1930 came with a major setback to the airline. Delta failed to secure a commercial airmail contract and therefore suffered major losses which forced the airline to suspend passenger service. As time went by, the year 1934 seemed to be the year for Delta Airlines as they secured a low-bid contract for the new Route 33 airmail service between Dallas and Charleston, South Carolina, via Atlanta .The airline also resumed passenger services that year. The following years were very successful periods for Delta airlines as it managed to spread its wings to various states around the United States and it also managed to purchase airlines such as Chicago airlines and Southern Air Airlines. As the jet era began, Delta Airlines added jetliners to modernize their fleet and fleet in the 1960s, following the purchase of the Douglas 8 that entered service in 1959. The same year also provided a new image for Delta as it redesigned its logo  to what is present today. In 1970, Delta became an all jet airliner. The airline continued buying out its competitors and this time it was North East airline that was purchased in the year 1972. The great reign of Delta Airlines reached another milestone in the year 1975 when the launched the first airline called Delta Air Express which guaranteed air express service with high priority and guaranteed cargo services. As the deregulation act came into place, Delta launched its first transatlantic flight from Atlanta to London under the leadership of the new CEO David Garrett which followed another expansion to Frankfurt the following year. In 1979, Delta celebrated its 50th year of service with flights to Frankfurt and it became the first airline to board one million passengers in one city in one month. In addition to the above achievements, the 1980’s brought mixed feelings at the company. With the development of computers, Delta managed to begin computer based reservation systems and launch its first frequent flyer program. But the airline suffered losses in the year 1982.Employees then took payroll deductions to raise about $30 million to purchase the company’s first Boeing 767 which was named â€Å"The spirit of Delta† in 1982.Between the year of 1984-1987, Delta merged with several regionals and partnered with some to increase its services to Hawaii. It also became the fourth largest carrier in the U.S and fifth in the world with its services to Portland, Oregon and Tokyo in 1987 under the new chairman and CEO; Ronald Allen. The airline expanded its operations to Asia in 1988. As Delta Airlines continued soar higher, the year 1991 was no different. The airline purchased all of Pan-Am’s Trans-Atlantic routes and shuttles hence making it the largest acquisition of flights in airline history and also making Delta a global carrier. Apart from making profits and expanding its routes, Delta Airlines also fulfilled its social and cooperate responsibility by painting one of its aircrafts with the Olympic flag. It was then named the official airline of the Olympics 1995 Olympics games .It also received an award for the best major carrier for long and short haul flights. The airline also took a major step which till today has changed the history of the airline industry and that was making all its flights NON-SMOKING. Furthermore, between the years 1996-1999 had various achievements for Delta such as being named the global airline of the year and the best managed airline. It also installed automatic defibrillators on board aircrafts and purchased modern aircrafts  such as Boeing 777.To meet the demand of low cost travelers, Delta announced its low cost airline â€Å"Delta Express† with services from Orlando FL. In 1997, Delta was the first airline to board more than 100 million passengers in a year. The year 20th century started with the airline reporting losses for the first time in 6 years during the year 2001.This was because of the attacks on the world trade center which forced the government to shut down the US airspace for 2 days. The following few years saw a lot of changes in terms of marketing techniques, new check in systems and also few code sharing with the regional carriers to enhance the airlines services. But the year 2005 started being a year that the airline would face what can be termed as the most difficult phase in their entire history. Delta filed chapter 11 for reorganization under the bankruptcy code. The airline later managed to expand it routes as early as November 2005 back to Latin America and Caribbean routes. The airline has since then managed to grow rapidly implementing various new methods of check in or purchasing tickets. With modern fleets, international alliance and great service, Delta has gone to become one of the best airlines in the world and has won major awards in the 20th century such as best airline website, Best airline lounge and Best frequent Flyer program. History of Airline Industry The airline industry first started the transportation of passengers in October of 1925. There was an improvement in planes with pressurization in 1949. In September of 1953, the first jet passenger plane gets introduced. The FAA was first established in August of 1958. In February of 1974, the first large body planes with multiple aisle were introduced. A little over two years later, the first supersonic travel was introduced in August of 1976 with the Concorde Tu-144. History of Delta Airlines Delta has close to 90 years of history that didn’t always involve passenger travel. In 1924, a crop dusting company called The Huff Daland Dusters was founded. Four years later, Huff Daland Dusters merged with Delta and kept the name of Delta. In 1941, Delta headquarters moves from Monroe to Atlanta. Delta gets its first stock traded on the New York Stock Exchange in 1957. Delta’s first merge occurs in 1972 when it merged with Northeast airlines; this merge made them a major carrier in New York and Boston. This is also  the year that Delta started operating with the Boeing 727. In 1981, Delta Airlines launches its Frequent Flyer Program. Another merge happens a few years later in 1987 when Delta merged with Western Airlines. After this merge, Delta became the fourth largest U.S carrier and the fifth largest in the world. They also introduced some international travel in the same year. After years of pay and job cuts due to the major decline in airline travel after the September 11th attack, in September of 2005 Delta Airlines files for bankruptcy. In December of 2006, Delta files for a five year reorganization plan that would allow Delta to emerge from bankruptcy as a stand-alone company; which wasn’t approved until January of 2007. In 2008, Delta merged with Northwest Airlines which made Delta the world’s largest airline. Corporate Strategy Delta Airlines corporate strategy puts major focus on its staff achieving its objectives. The company carries out this strategy by having the top management committed to making sure its employees are satisficed (Delta Air Lines Inc. 5). The company has formed this business culture because they have realized that by having a satisfied work force, their customers the needs and expectations will be handled in an effective manner (Nancy 3). As a direct result of to this corporate culture adapted by Delta, managers and employees have established solid professional relationships, and it is because of the implementation of this strategy that Delta’s staff has been described as being an incredible work force (Data monitor 6). Also, Delta airline is able to provide their customers with high quality services due to their strategy of focusing on their employees’ satisfaction. Delta Airlines has provided its employees with good working terms and conditions, and it has also motivated its employees to provide high quality services by offering them financial awards, delta merchandise, gift cards, award banquets, and promotions (Delta Air Lines Inc. 3). Business Level Strategy The business level strategy of Delta Airlines places emphasis on customer service and/or service delivery. Delta Airlines is committed to its customers (Delta Air Lines Inc. 7), which means that its core business focus is to meet and satisfy their customers’ needs and expectations. One of the most effective methods to achieving a competitive advantage is the company’s  commitment to its customers (Nancy 1). Their business strategy has enabled Delta Airlines to provide its customers with the lowest fares possible within the market (Data monitor 5). The airlines fear ratings are clearly displayed at ticket counters and on their website, which has permitted Delta to provide their customers with adequate travel data in order for them to be able to easily make reservations and inquiries at their own convenience. Also, communicating effectively with their customers has helped Delta’s relationship with the market. The Airline rapidly communicates travel news, as well as diversions, delays, and cancelations notifications to its customers in order to ensure that they are not disappointed, and can make more informed decisions. Delta’s SWOT Analysis Strengths Acquisition of NWA World’s largest mega carrier & flight network Pacific & Atlantic Ocean flight routes Employees SkyTeam & SkyMiles alliance Airport model Brand & History Opportunities Reduce operational cost & capacity Streamline operations & supply chain New value for money strategies Enhance the customer experience Customer retention initiatives Invest in new technologies Renegotiate lease & labor agreements Weaknesses Low on time rating Operating Cost Susceptibility to service disruptions Technological dependence for operations Differentiation Merger consolidation Threats Alternatives Competition Increased regulation Market environment Economy Fuel costs Crashes/Terrorism Strengths and Weaknesses Since the establishment of Delta Airlines, it can be considered an airline that has stayed in business despite its ups and downs. Although Delta has experienced many obstacles throughout its nearly 90 years of history, it continues to have many accomplishments that many other airlines do not have. One of the major points to Delta Airlines success is its ability to â€Å"help more than 160 million travelers get to places they want to go to each year† as stated on the Delta Airlines website. Delta is assembled around many of its strengths one of those currently being â€Å"the largest airline in the world today† according to the index on Delta Airlines website. One of the strong points in being one of the world’s largest carriers today is having numerous hubs in major cities in the United States. Atlanta and Minneapolis are two of the biggest hubs of Delta Airline; some other cities include Cincinnati, Detroit, New York, and Memphis (Mutzabaugh, 2013). Having as many as 567 worldwide destinations in over 100 different countries allows an U.S. airline company to expand to different countries globally. Another strength Delta has is their superior customer service abilities. Their customer service is what helps Delta to be what it is today. The passenger service, a successful history of flight, and flying to different continents around the globe leads to Delta having one of the highest gross revenues in the airline industry. In 2010 Delta earned profits of more than $590 million and $1 billion in 2012, this is a massive improvement from the $1.2 billion beating it had in 2009. As the each year went by revenue rose about 4% between 2011 and 2012, accomplishing a remarkable high of $36.7 billion (Hoovers Inc., 2013). Delta Airlines has been recognized to be the global air travel  markets best mega carrier, and this is proven by the fact that Delta operates over 5000 flights on a daily basis (Delta Air Lines Inc. 8). Both their corporate and business strategies are highly innovative, and as a result of these strategies, and with the aid of their employees, that they have been able to provide high quality air travel services and become a major player in the market. The company’s high quality and efficient air travel services also demonstrate its business strengths. Delta earned $22, 687 of revenue in 2008 due to their acquisition of the North West Airlines operations, which compared to the previous year amounted to a growth of 18.5%. (Delta Air Lines Inc. 6). It is safe to say that no airline is without flaws and there are many weaknesses within Delta Airlines itself. Being the best in the business doesn’t mean that you don’t you’re your own drawbacks. Along with being a top brand in the airline industry means that you have competitors. One of Delta’s main competitors in the airline industry is United Airlines which is rated the world’s most admired airline on Fortune magazine’s 2012 airline industry list, the industry leading loyalty program that provides more opportunities to earn and redeem miles worldwide, and also the world’s most comprehensive global route network stated on Unitedâ⠂¬â„¢s website. Delta’s Airlines has significant weakness which pose as challenges to their success, such as the 2000 job cuts and 20% capacity reduction they have undergone can defiantly be characterized as weaknesses. However, due to the 2009 economic grapples such the cutbacks were necessary in-order to reducing the high costs associated with operations (Data monitor 4). And compared to its main competitors, Delta’s on-time ratings for are comparatively low. It’s important to note that Delta Airlines services have not achieved comprehensive differentiation (Data monitor 9). Another major issue that could affect the performance of Delta Airlines in the market is the possibility of employee strikes. External Environment Currently within the United States, the Maintenance, Repair and Overhaul (MRO) market is exceptionally strong, and it is predicted that within the next three years the Maintenance, Repair and Overhaul market will increase over 10% (Nancy 3). Such evidence validates the fact that there indeed are opportunities within the external environment which Delta Airlines could use  to their benefit by decrease the costs associated with repairing and maintaining its serving fleet of aircraft. Furthermore, due to an increase in the use of online marketing in the air travel market, air traveler are much more aware of the numerous air travel services and prices being offered by the many travel companies and airliners that exist in today’s world. A clear example is how advancements in technology can be a major influencing factor is illustrated in the fact that customers of air travel services in today’s world have the capability to conduct a real time, reliable, and efficient compar isons of all the different rates being offered, and the ability to simply and conveniently schedule a flight reservation online (Nancy 4). This is true about both the air travel market here in The United States and abroad. Indeed, the current external environment offers Delta Airlines the opportunity to achieve a competitive advantage, and become a leader in the air travel market by executing of its customer focused strategy. On a Global scale, the airline industry has witnessed significant development and growth of which is attributed to advances in air travel technology, and alternative fuel sources. This worldwide growth will give Delta Airlines the chance to become a leader in the global travel industry by implementation of their effective business strategies (Nancy 1). Although flue cost and air travel technological advancements are factors that have created new opportunity for Delta Airlines; nevertheless, the ever rising costs fuel, and the high level competition in the air travel market and are major threats to the success of the airlines. Recommendations Delta has claimed many breaks through from the company establishment date. Research and development over the duration of time has given Delta market presence in the industry over the years along with a deeply rooted foundation. Technology enhancements would complement Deltas competitive position; this action would bring excitement to the airline industry that would bring investors to the table. Broadening the profits, Delta is becoming a leader in the market with something truly innovative to offer customers. Deltas progress statically is doing well, shown in last year‘s third Qtr. ending with a surplus of 56.67% currently outpacing its historical five year  pace. Delta currently is seeking to reduce the loan rate on a pricey $1.34 billion loan from outstanding lenders currently. At this rate, Delta should have enough capital to venture out and achieve something great to autonomously boast in the industry in the near future. Conclusion Delta Airlines has established itself as a leading carrier and a great company. In order to accommodate specific areas which would enable Delta to increase their efficiency and profitability they have modernized their business strategy. Managers at the Delta airlines consider the motivation, training, and general well fear of their staff to be of high importance. Clear improvement in services demanded by air travelers such as the addition of Wi-Fi service and investing in matters such as the renovation of cabin is sure to be increase customer Satisfaction and boost demand for Deltas services by customers. Delta expanded in both the regional and international markets by merging with Northwest airlines. The numerous profitable markets that can be penetrated and/or expanded present Opportunities for Delta airlines. Things such as staggering economy, government uncertainty, and major weather changes present threats to Delta. Delta marketing method and business strategy are the reason it is one of the best carriers globally. References Data monitor. â€Å"Delta Air Lines, Inc.† Delta Air Lines, Inc. SWOT Analysis (2011): 1-11 Delta Air Lines Inc. â€Å"Delta Air Lines, Inc. SWOT Analysis.† Delta Air Lines, Inc. SWOT Analysis (2013): 1-9 Delta, P. K. (2011, FEBRUARY). Delta history. Retrieved from http://news.delta.com/index.php?s=18&cat=39 Mark Wilkinson, retrieved on November 29, 2013 from http://www.timetoast.com/timelines/3379 Mutzabaugh, Ben. (2013, October 7). Retaliation? United adds flights to Delta hubs. Retrieved from http://www.usatoday.com/story/todayinthesky/2013/10/07/retaliation-united-adds-flights-to-delta-hubs/2935925/ Nancy, Gondo. â€Å"Will Delta Air Lines Top Profit Forecasts Once Again?† Investor’s Business Daily 12 Nov. 2013: 1-5 Hoovers Inc. (2013). Delta Air Lines, Inc. Financial Performance. Retrieved from http://subscriber.hoovers.com/H/company360/fulldescription.html?companyId=104 48000000000

Binary oppositions of Male/Female in Wide Sargasso Sea Essay

The novel Wide Sargasso Sea is basically a contrast as well as shows similarities between main male and female characters of the novel. The Male of England vs. the Female of Caribbean is the focus of this essay. Both the characters play an important role in enhancing the themes, symbols and metaphors of the novel. No doubt, the writer of the novel Rhys has done a great job in explaining different psychological states of both the characters while putting them in different social situations. The first similarity between them is the search for security. In their entire lives they keep on searching for physical and mental securities. Antoinette wants it in the form of a man who can support him in many different ways and Rochester wants security in terms of finance and of the fulfillment of his lust. With security, they are in search of happiness also but the operational definition of happiness to both of them is completely different and which is the main crises of the novel. According to Rochester, happiness is in physical love and wealth while to Antoinette happiness is in being a protected woman. The main desire of Antoinette in the novel is being loved and respected but unfortunately her man is unable to satisfy her in that manner. He never tries to understand his wife and always wants her to follow what he says, regardless of the fact that she is a human being and trusts him to extent. Rochester is in a superiority complex because of his complexion and is under the impression that he’s superior to others because he belongs to England. Not only he himself is in superior complex, he wants to have an upper hand on Antoinette and associates her with inferiority because of her dirty childhood. This is a human nature that everyone likes his/her mother land and so in the case of the novel. The guy of England doesn’t like to live in Caribbean and the girl of Caribbean can’t adopt the culture of England. They not only love their places but also hate to live at each other’s†¦ Rochester feels insecure with the people of Caribbean and not feels comfortable living there. He is the man who has spent his early years in a developed country and can’t adjust to a landscape now. On the other side, Antoinette is under the impression that her man’s dry behavior is due to the fact that he has to live in a totally different environment and she is, to some extent, true as well. One of the very important similarities between both the characters is dependence. She is dependent on him for social and financial management. Being a lady, she has to have a man to secure her in every possible way while he’s dependent on her for sexually satisfying himself. He’s dependent in the context of wealth as well. Antoinette wants to dominant her fear (of childhood) through getting a life partner where Rochester wants a companion to satisfy his sexual desires. She goes through a miserable childhood and this is the cause of her psychological state that comes in the later part of the novel. In the novel, both of the main characters go through some type of mental disorder. Antoinette, being insecure to an extent that locks her in the room while Rochester experiences paranoia and thinks that his lady will leave him in that fearful and insecure place. The novel is tragic, not because it has a sad ending but because both of the characters are unsuccessful in achieving their targets. Not only they lead their lives miserably but they meet an unhappy and tragic end as well. Instead of becoming a lady of her man’s heart, she is supposed to become a slave and on the other hand Rochester is under the impression that his lady doesn’t love him at all and has no interest in living with him. Throughout the novel, both of them keep on expecting from each other but running after their own happiness and desires of lives. We see that they want to lead their lives according to their wishes. She doesn’t want to live in England while he hates Caribbean. We hardly see any element of compromise between them. They are less human in the sense that they give importance to their desires over people. But we have sympathy to both the characters also because this behavior of being selfish is due to the society. Her nature of being loved is due to her dark and unloved childhood while his obsession of money has excuses too. In a sense, both of them want happiness throughout the novel but meet a woeful end! Work Cited Rhys, Jean. , Wide Sargasso Sea

Strategic Deterrence Essay Example | Topics and Well Written Essays - 500 words

Strategic Deterrence - Essay Example This situation comes when firms start loosing customer base, profit on sales and the business tending to break-even point, which is generally referred as no profit and no loss point. This position comes when the situation is from a very long time. Though Strategic deterrence is mutually agreed concept is in deed an unwilling act on behalf of the companies involved. It ensures no loss concept but never promises profits out of the deterrence. Strategic deterrence may be a positive attitude but is accepted only by small or medium companies but not by large multi national companies. Its implications on the multi markets are not only largely understood but are but are being analyzed to overcome the disadvantages due to the market encroachment. The markets un touched by this phenomenon is the monopoly market which stands high on sales and profit yet not letting any one step into its market. This is the only market, which does not need to negotiate with the fellow competitors in the multi market segments. Strategic deterrence some times tends to be very fair but in actual scenario it just an act of deceiving the fellow competitor there by amassing large customer base. Once customer base is achieved it is very hard for the rival firm to get to the competing level.

Www.cdc.gov Research Paper Example | Topics and Well Written Essays - 1000 words

Www.cdc.gov - Research Paper Example At the main page you can find the news of the organization and several links with bright pictures which would transfer you to some interesting articles on the topic of health and its protection. A little bit lower on the page you can see rubrics in which people can find some information about some brand new viruses and bugs and the places where they are prevailing nowadays. The content of the main page and its disposing are very important, because people’s interest depends on them, and the website’s content was made perfectly and definitely makes you interested in it. Maybe the point is that anyway people are concerned about their health and usually information about its protection is interesting and informative that’s why the website is catching. The links which would bring you further into the website’s content are situated on the top of the main page and their names cover the most fundamental points a viewer would be interested in when he enters the sit e to get to know something about health and disease prevention. This leads us to the point that the main page was arranged brightly and catching to get people’s interest in what they can find on the website next, after a fast view of the main page. It is very important to make the following note about the content arrangement: there is no information which would be perceived as unnecessary or out of the topic. The names of the website’s items are clear and describe the specific aspects of the topic that might be interesting for visitors. The website’s visuals are pretty simple and understandable. You can see the organization’s logo on the top of every single page you open, so you never forget which site you’re visiting. The main points of every page are written shortly in bullet-points way, so you can just click on the item that is interesting for you to see more about it. Also, the website creators have succeeded in

Marketing services Essay Example | Topics and Well Written Essays - 1000 words

Marketing services - Essay Example According to the management, the firm has a focus on satisfying the needs of consumers, with the aim of providing comfort, safety and protection and achieving market leadership in all parts of Switzerland. Security is an important issue, and each member is checked for a postal address. The transactions are insured with an insurance charge and there is encryption of user data. Members enjoy a modern, simple and secure website. Members can avail a six-language customer service by phone during office hours, and on all days via e-mail. The management has emphasized that one of the aims of the firm is to make services affordable for all people, and the firm strives to offer its members a high quality of services at minimal fees. Partnerships include major Swiss websites such as www.bluewin.ch; www.romandie.com; www.ticinonline.ch, and ch.msn.com. There are over 5000 affiliate advertisers. The management team includes Heiner Kroke as CEO, Eveline Duschletta as Head of Customer Service, Christian Kunzler as Director of Finance and Controlling, and Luke Thoma as Head of Marketing and Communications. The portal has been successful for over ten years and is the largest and most popular eCommerce site in Switzerland. The site is listed at number three behind Google and Facebook in Switzerland. The success of the firm can be attributed to ease of use, optimal pricing, performance and safety. Safety lies at the heart of the Ricardo.ch site. This is in sync with the needs of 84 percent of users who place safety at the top of online shopping (Ricardo.ch, 2010). One of the services from Ricardo.ch is shops from particular areas. Shops provide over 2.5 M products continuously at a fixed price. Products can be inserted and purchased comfortably on Ricardo.ch. Shop articles can be found by selecting search category and entering the search term. Well known shops have

Internaional Business Article Example | Topics and Well Written Essays - 750 words

Internaional Business - Article Example Normally, it is the last stage of the distribution process. Understanding the customer perceptions will help retailers to know about the nuances of marketing. Every retailer has to primarily identify his target market and the needs and expectations of that market and subsequently try to meet those expectations with efficient service. This is what exactly Costco is doing. Promotional strategies that are adopted by a retailer include different forms of communication to attract customer to the retail outlet. For example, in the case of Costco, the 'buy-in' strategy that the company adopted is a promotional strategy. The company bought as much inventory as possible after Procter and Gamble announced a price hike of 6%. This would help the company to hold stock for the future when other players would buy the same stock at a higher price. The face of the retailing industry has undergone significant global changes over the past two decades. Retailing has always focused on offering the best quality products to customers. Every retailer wants to offer the customers the right products at the right time at the right place and at the right price. Pricing the products and services might be a routine hob for most producers and retailers, but it involves a thorough and a deep understanding of the principles and practices governing the business environment. Adopting the right pricing strategy helps a company achieve its objective. To sustain and achieve its objectives in the competitive market, a company should adopt the most effective pricing mechanism. Thus, pricing is very important to a marketer. Before adopting a pricing strategy, certain factors like the demand for the product or service in the market, customers' perception, the sustainable margin, the image of the company in the market etc. Pricing is a very important aspect of the firms' existence and hence, firms must develop proper pricing strategies and convert them into effective competitive advantages. Pricing is the biggest challenge that marketers face, and quite often, they may feel that they have not set the right price. This may be due to several reasons. One of the most important is that prices are dependent on market factors. The sales of a product have an impact on the pricing mechanism. However, the sales of a product can increase because it has been priced too low and not because it has been priced right. Setting the right price can have a substantial impact on the profits of the firm. Costco is using the market penetration pricing strategy to attract customers. It is only a few products that can be called truly innovative products. Such products come into the market infrequently. Most of the times products introduced are copies of existing products with slight modifications. /firms try new approaches to attract customers who have many similar products to choose from. They employ sales promotions, membership cards, sponsorships, etc. to attract customers. Costco admits that more than half of its revenue is form membership fees. Firms resort to price cuts, and offer products below their competitors' prices to take away a large number of customers form their competitors. This is the strategy that Costco has adopted. The expectation in offering products at low prices is that one customers use the product, they will develop an interest in the product

Greeces Inadequate Response to the International Credit Crisis Term Paper

Greeces Inadequate Response to the International Credit Crisis - Term Paper Example In several areas housing markets suffered heavily, something that led to foreclosures, evictions and prolonged cases of unemployment among several industries. During that time, the crisis is said to have been responsible for the failure and closure of several key businesses (Laskos, & Tsakalotos, 2013), massive drops in consumer wealth, which had been estimated to range in trillions of American dollars. Similarly, the situation caused a huge downturn in economic activities, leading to the global recession of 2008-2012, thus resulting in another crisis, the European sovereign-debt (Shannon, 2014). It is believed that the most active part of the particular crisis that manifested itself in the form of liquidity crisis can actually be traced from 9th of August 2007 (Shannon, 2014). During this time, BNP Paribas is believed to have ended completely all withdrawals from the three main hedge funds because of a total evaporation of the much needed liquidity. This paper examines the concept of the international credit crisis as it happened, focusing on the strategies that Greece use in response towards the crisis including the United States and other European nations. The real cause of the crisis has been a subject of discussion, with different experts giving different opinions and perspectives as to the real causes. The Levin-Coburn’s report from the U.S senate explained that the crisis was brought about by those complex and high risk financial products, failure from the side of regulators, diverse conflicts of interest, agencies in charge of credit rating as well as the market itself, which wanted to rein beyond the Wall Street excesses (Laskos, & Tsakalotos, 2013). On the other hand, the conclusions by the commission of inquiry into the crisis argued that the crisis would have been avoided, had the financial regulators taken effective steps in good time. In this case, they explained that the crisis was to be blamed on financial supervision and regulation

Kim Emighs Ethical Dilemma and Moral Courage Essay

Kim Emighs Ethical Dilemma and Moral Courage - Essay Example There will be SEC violations and you need to make everybody aware of it. It was audacious because he was not just being direct at admonishing a superior of a wrongdoing but also told him directly to make the authorities aware of it. In so doing, he jeopardized not only his career, which later proved that action to be fatal as he was fired, but also his relationship with other fellow workers. He also ran the danger of being fired which later happened but under the guise of corporate reduction, as he was directly telling his superiors that â€Å"you are doing a criminal act† and you will be reported. Although Kim Emigh’s admonishment to his superior to make the authorities be made aware of it didn’t exactly happened as he was later fired, the gesture just showed personal integrity and an unbending professionalism on Kim Emigh’s part not to commit nor be a part of any fraud adhering to the ethical principle of his profession to be objective and not to misrepr esent nor falsify any accounting records no matter who you are going against or fight with.

Developing Supply Chain to Deliver WOW Essay Example for Free

Developing Supply Chain to Deliver WOW Essay Zappos.com is a privately held online retailer with an extensive product category mainly including apparel, footwear, handbags, and watches. Headquartered in Nevada, it primarily operates in the US with about 1,300 employees and revenues mounting to $635M in 2008. Thanks to its strength in offering an outstanding customer shopping experience and strong corporate cultures and values related to customer service, it was the largest online shoe retailer in 2008, with a positive growth outlook. However, in the face of possible economic downturn, its underlying insufficiencies in supply chain management and operations may pose a threat to the company’s long term profitability. Nevertheless, the opportunity of possible international expansion may well be exploited to improve sales and expand the business, but such decision still needs critical evaluation and feasibility assessment in whether Zappos can sustain its focus on outstanding customer service levels in such scenario. The online-retail industry in which Zappos operates is one in which the rivalry among existing competitors is high, as it is competing with both click-n-brick stores like Amazon, as well as traditional retail stores such as Footwear Inc which also have a strong focus on the shoe segment. However, the threat of new entrants is very low as a result of the high initial capitalization required for the start of business. There are a large number of buyers in the market. However, high price sensitivity and low switching cost strengthen the buyer`s position; continuing to attract such customers becomes one of the main challenges for Zappos during a likely scenario of economic downturn. Zappos will need to adopt strategies such as importing directly from foreign suppliers, committing to 5 day delivery through ground shipping as opposed to next-day air shipping, offering its own private label, and expanding its Powered by Zappos initiative. Company Value Chain: Problem Analysis External Analysis Porter’s 5 Forces The following is an evaluation of the external forces acting upon Zappos’ operations and their possible impact in the immediate and future performance of the company: Degree of Rivalry HIGH: While Zappos is a pioneer player in the online retail segment, in practice it is not only competing with other online retailers, but with brick-and-mortar stores in the traditional retail sector which have substantial experience in the market. Many other players offer similar products to those carried by Zappos’. Bargaining Power of Buyers MODERATE to HIGH: Given the many alternatives in the market, the switching cost for a customer to other retailers is very low. Consumers are becoming increasingly price-conscious, and with the small potential for differentiation in the non-fashion elite segment, the customer can easily find other similar product options, forcing retailers to offer lower pricing to remain competitive. Threat of New Entrants MODERATE TO LOW: The barriers to entry in the industry are extremely high, based on the large capital investment required. However the online retail business is still on its growth stages, which may attract new players and investors looking to capture potential markets. Bargaining Power of Suppliers LOW: Competition for both wholesaler / importer suppliers and direct manufacturers is intense and well established; therefore, the market itself drives the power of the many suppliers down. As discussed, there are many alternatives in the market such that no single supplier is dominant. Threat of Substitutes LOW: There are no substitute products available for most of the products which Zappos may offer to the public, so such threat is unlikely. SWOT Analysis Strengths Customer-Oriented Culture and Services Zappos has strong company culture and values, which have a large influence on all aspects of the business, including the supply chain. Zappos is always looking for new ways to WOW every customer and always treat every employee like family. The employees consider Zappos a fun place to work. In addition, Zappos` commitment to customer service satisfaction is clearly demonstrated by their value propositions and represents their core differentiation strategy. These are free shipping, guaranteed 5 day delivery (WOWing the customer, where 49% of customers will receive their product within 2 days), a 365 day return policy and 24/7 customer service. Unique Products and Innovation The core products that Zappos offers are designed to be distinctly different from the traditional shoes available in brick-and mortar stores. Zappos provides customizable product models and extensive product information to customers. For example, Zappos` site has a detailed d iscussion of gait that helps customers to determine which type of shoe is appropriate for them. Weaknesses Presence Limited to Online Market Although there are many online shoppers today and the number is still growing, Zappos is unable to reach the majority of retail shoppers by only having the online outlet channel. Relatively Low Profit Margin The revenue of Zappos in 2008 is $635 million, but the company policy on product returns makes up 35% of gross sales. This is definitely crippling Zappos profits. High Dependency on UPS Until 2008, Zappos has only one call center in Las Vegas and one distribution center in Shepherdsville, Kentucky. The distribution center is less than 30 minutes from the UPS hub in Louisville. This will make Zappos delivery highly dependent on UPS. Opportunities Rapid Growth of Online Shopping – Online purchasing has grown consistently year after year; the opportunity lies in capturing new online customers and retaining them. Technology Innovation In 2008, Zappos added more automation to its warehouse operations by installing a robotic system in which robots picked up shelves that contained the items to be picked, and brought the shelves to the workers. These new robots allow Zappos to ship a pair of shoes in as little as eight minutes. Technology advances will allow Zappos to increase the capacity and efficiency of its distribution centers, without having to build new centers. Build Strategic Alliances with Complementary Retailers Zappos could build synergies with similar-size online retailers which offer complementary products in an effort to broaden its customer base and target audience. Threats Economic Downturn Customers will become more price-conscious in difficult economic times, which will ultimately drive Zappos strategy in order to remain competitive in such scenario. Competitive Rivalry While Zappos is one of the pioneer players specialized in shoe-retailing, the trend is for established brick-and-mortar companies to start offering their products online, which may generate additional competitive pressures. Possible Security Breach for Online Retailer Zappos must address possible security breaches to its servers. Problem Statement Based upon the previous analysis, Zappos faces two major problems which may be detrimental to the company’s long-term success. Our aim here is to synthesize them in order to formulate a series of recommendations that the company could implement to solve the mentioned problems. Problem 1: Supply Chain Management The first problem that the company faces within its organization is related to supply chain management. We have identified three different sub-issues within this topic in which Zappos has room for improvement: Imports from wholesalers as an intermediary between Zappos and the manufacturers Due to the highly uncertain demand in the sector, having a wholesaler between Zappos and the brands that manufactures the product is a strategic problem for the company. When Zappos places an order, it is relying on the inventory that the wholesaler keeps in order to fulfill its need of supply. Furthermore, Zappos may find it difficult to secure its supply as the company grows, having no control over wholesaler import decisions. This is especially critical in a sector with unstable demand faced with global economic uncertainty. Zappos must devise supply chain-related strategies which provide the company with more flexibility in terms of profit margins in order to deal with more price-conscious customers in the future. Delivery to Zappos’ distribution centers from suppliers The company faces a problem in relation to inefficiency of partially loaded trucks arriving to unload to Zappos’ inventory facilities. As the case highlights, significant numbers of partially loaded trucks (LTL) arrive to unload products generating unnecessary traffic in the distribution center, subsequently slowing down the unloading process. There’s a need for Zappos to address this issue, ultimately affecting its whole operation’s efficiency. Inventory Management At this point, the company uses manual scanners to register incoming and outgoing stock from its distribution center. This may lead to inventory inaccuracies due to the high probability of human error to occur in the handling of the incoming and outgoing merchandise. It is of the utmost importance for Zappos to have accurate inventory information, not only in terms of its supply chain management, but also in maintaining customer service levels because of the potential of having inaccurate information on the website such that a customer may order a product which is actually out of stock. Problem 2: Growing the business Throughout the case it is been said that the company plans to expand. It is possible to grow the business in a national scale as well as internationally. The following issues need to be addressed by Zappos when evaluating company expansion: determining strategic locations for new facilities to store its inventory and achieve a good balance between supplier lead times and delivery times to the final customer. In addition, the company faces the decision of whether to continue having its distribution centralized in Kentucky. Moreover, Zappos needs to evaluate whether or not it is still feasible to use UPS ground shipping in the long-term. The company would also face a problem not only when trying to maintain its customer service levels and an efficient delivery, but also when trying to get new employees to share its corporate culture. Recommendations: Start Importing Directly from Foreign Manufacturers: Zappos should begin developing direct relationships with foreign manufacturers, especially with Chinese suppliers, starting by importing some products directly, instead of buying from North American wholesalers. This strategy has the following benefits: * Cost savings from purchasing the same products at lower prices, providing the company with more pricing flexibility at dealing with cost-conscious consumers in a difficult economy. * Distribution channel efficiency is increased by eliminating middlemen in the supply chain. In this sense, there is no need for products to be shipped from foreign suppliers to a wholesale distributor and from there to Zappos; Zappos can receive the product directly at their distribution center, reducing freight costs across the value chain as well as lead times. * A closer relationship with manufacturers might enable Zappos to obtain information regarding inventory levels, product availability, and or der status and timing. It is worth noting that even in cases where Zappos is still purchasing from a wholesaler (who in-turn imports from the manufacturer), the wholesaler can request the manufacturer to deliver directly to the Zappos distribution center, earning the lead time and cost benefits. Opt for Ground Shipping as Opposed to Next Day Air Shipping: Given the risk of failing to meet the next day delivery standards because of external factors, Zappos should only guarantee 5-day delivery. In this manner, the company will consistently overdeliver, with 99% of customers receiving their orders within 4 days. This strategy not only makes sense from a cost perspective, but it also goes hand-in-hand with Zappos’ culture of outstanding customer service. However, the option of next day air delivery should be made available to the customer for a premium rate. Sign a Contract with a Selected Trucking Company Specialized in Consolidation: In order to minimize LTL shipments to its distribution centers and mitigate the economic inefficiencies that LTL implies, Zappos should sign a contract with a major transportation and logistics company specialized in consolidation in order to handle Zappos order pick-ups from some of its remaining local suppliers, optimizing cargo capacity and delivering such products to the distribution center. This contract strategy would only be possible to implement in areas with high supplier concentration such as Southern California and Ontario. It is granted that such a strategy would require a long and difficult negotiation process between suppliers, the logistics company and Zappos; however, economies of scale benefits could be obtained from the large volumes to be handled and the cost savings distributed across the industry value chain. Search for Additional Partners and Expand â€Å"Powered by Zappos†: Powered by Zappos partners act as distributors of the products carried by Zappos. In this sense, finding new partners will generate additional revenues from both the fees of developing and running distributor websites and operations and from an expanded market base deriving from multiple websites offering Zappos products. Offer its own Zappos Private Label: Zappos could expand the business by offering its own private label; private labels offer the advantage of not purchasing from a third-party wholesaler which in itself is making a profit from the merchandise, allowing for more flexibility in terms of pricing and profit margins. Overall, by commercializing its own brand, Zappos can offer its private label merchandise at lower prices than the industry standards, while maintaining its profit margin. This strategy would be effective at dealing with price elastic customers in uncertain economic times. It must be noted that to achieve this, however, the company would need to develop internal design capabilities and source its private label through selected manufactures which meet their needs. In order to achieve the lowest supplier prices, supplier relationships would need to be developed through established contracts which may include exclusivity agreements. Based on the large volumes that Zappos handles through its established customer base, the strategy could also earn benefits from economies of scale and increased brand awareness. Do not Expand Internationally in the Short-Term: The huge capital investment required and the risk of affecting customer service levels makes international expansion undesirable in the short run. The company’s financial base must be strengthened further before pursuing such expansion, maintaining the focus on customer service that the company has been known for. Customer service is core to company values and culture and therefore cannot be compromised by any strategic decision. International expansion must be accompanied by the same training standards, staffing levels and passion for customer service at company call centers and order delivery must meet Zappos promise. This last factor could pose a special challenge, given that Zappos would be relying on couriers operating in different countries which may introduce a factor of uncertainty beyond Zappos control as to what levels of delivery performance can be met. Invest in an Automatic Scanning System for Inventory Control: In an environment where such accurate inventory information is required, the current manual scanning of goods entering and leaving the distribution center is inadequate. Errors in inventory control will inevitably have a negative effect on customer satisfaction in that the system may allow a customer to purchase a product that is in fact out of stock. A system which automatically scans incoming and exiting products (magnetic doorways or similar) guarantees inventory accuracy and goes hand-in hand with the core values of the company, making it a worthwhile and even necessary investment. Limitations * The capacity of the existing distribution center in Kentucky is unknown; therefore we are assuming that the current infrastructure will be enough to sustain the operations of the company to meet an increasing demand and market share in the short-term. * Suppliers which have their own fleet might be reluctant to agree to let Zappos do order pick-ups and deliver their products; however, our recommendation assumes that the suppliers are flexible in this sense. * A break-up of the company`s operational costs would be required in order to make better-informed strategy recommendations. The performed analysis is based on purely qualitative information. [ 1 ]. MGSC 602 Strategic Management of Operations Coursepack, Zappos.com: Developing a supply chain to deliver WOW, Stanford Graduate School of Business, Case GS-65, 02/13/09, page 276 [ 2 ]. MGSC 602 Strategic Management of Operations Coursepack, Zappos.com: Developing a supply chain to deliver WOW, Stanford Graduate School of Business, Case GS-65, 02/13/09, page 296 [ 3 ]. MGSC 602 Strategic Management of Operations Coursepack, Zappos.com: Developing a supply chain to deliver WOW, Stanford Graduate School of Business, Case GS-65, 02/13/09, page 273 [ 4 ]. MGSC 602 Strategic Management of Operations Coursepack, Zappos.com: Developing a supply chain to deliver WOW, Stanford Graduate School of Business, Case GS-65, 02/13/09, page 280 [ 5 ]. MGSC 602 Strategic Management of Operations Coursepack, Zappos.com: Developing a supply chain to deliver WOW, Stanford Graduate School of Business, Case GS-65, 02/13/09, page 276

Enhancements of IC Engines in Real-world Conditions

Enhancements of IC Engines in Real-world Conditions   Aatif Shaik, Aditya Upadhyaya R, Gowtham,  K N, Sachin B N Abstract – Optimizing engine performance of IC Engines is a very shady field. Other than reputed companies Original Equipment Manufacturers (OEMs), who publish their reports, the rest of the industry does not throw much light into aftermarket modification field. As an end-user, a customer wanting to optimize his vehicle in terms of power, mileage usability is often mislead into buying products modifying his automobile that will produce no useful gains. This mini-project will be done on 2-wheeler motorcycles ranging from 150cc-350cc. It aims at bridging the gap between the products and the end-user’s knowledge of it. It will take on many such optimizing/modifying techniques, such as installing air-filters, spark plugs, exhaust systems, engine oils etc., and try to demystify what is actually happening there for the use of the said end-user. This mini-project will involve testing of various parameters of an engine, such as Brake Horse Power, Torque, Exhaust Emissions, Inlet Manifold Pressure etc., of a completely stock Engine. It is again tested after modifications for the same parameters. The results are then compared to give an outline of the effect of the modification. Each modification is done separately for the results to be completely independent of each other. All of the tests are conducted in real-world conditions, so as to ensure the reliability of the result. The final report (end of the project work) will give a much needed clarity on the modifications; will also comment on the safety of using such techniques and its cost effectiveness for the end-user. Market Situation – In a stock motorcycle (factory-made, unmodified), it is so designed that the whole system is as generic as possible. That is, it is supposed to be appropriate for a wide-band of end-users. Taking this line, the manufacturers tune down most of the engine parameters in favour of mileage fuel efficiency, as these are the two major parameters that an end-user looks while buying the automobile. As time passes, the user, who now is accustomed to the automobile, might feel the need to enhance and optimize his automobile. He therefore researches about all the modifications that he can do to his automobiles, so as to increase the performance and efficiency. Parameters for testing – Power produced (at the wheels) Torque produced (at the wheels) Fuel efficiency These parameters were chosen because of the following reasons – Power produced at the wheel was taken, instead of engine power, because this gives an accurate idea of how the motorcycle will perform in the real world. It also includes the losses that will occur due to external conditions, and therefore will give a realistic feel to the test. Torque produced at the wheel was taken, instead of engine torque, because of the same reasons as above, that is, it will give an accurate idea of performance in the real world. Fuel efficiency is an obvious factor and a parameter to be considered, as most endusers will ultimately look at this for their decisions. It gives an indication of how well the engine is taking the modifications and will also represent whether the modification done is cost-effective or not. Specifications of modifications used – Results – Air filter modification For load testing, there is a 1.11sec difference in acceleration timings, in partial load conditions. Whereas, there is a 1.24sec difference in acceleration timings with full load condition. In both cases, the modified motorcycle’s timings were better. For the crispness of throttle, it was seen that the modified setup has a better crispness than the stock setup. For initial fuel efficiency, it was seen that the stock setup fared better than the modified setup. For the cold starting test, it was seen that there is no difference between stock and modified setup. Dyno test Synthetic Oil modification – For load testing, there is a 2.25sec difference in acceleration timings, in partial load conditions. Whereas, there is a 2.17sec difference in acceleration timings with full load condition. In both cases, the modified motorcycle’s timings were better. For the crispness of throttle, it was seen that the modified setup has a relatively better crispness than the stock setup. For initial fuel efficiency, it was seen that the stock setup fared better than the modified setup. For the cold starting test, the stock setup fared badly, whereas the modified setup. Dyno Test – Exhaust Muffler modification For load testing, there is a 2.1sec difference in acceleration timings, in partial load conditions. Whereas, there is a 1.65sec difference in acceleration timings with full load condition. In both cases, the modified motorcycle’s timings were better. For the crispness of throttle, it was seen that the modified setup has an extremely good crispness when compared to the stock setup. For initial fuel efficiency, it was seen that the stock setup fared better than the modified setup. For the cold starting test, it was seen that there is no difference between stock and modified setup. Dyno Test – Discussions – Air Filter – The modified setup performed better than the stock setup, because of the extra amount of air going into the engine cylinder. This allowed the fuelinjected to calibrate and add more fuel to the air-fuel mixture, thereby gaining power. In the modified setup, as there is no restriction, aside from the filter material, the engine was free to suck air to its maximum capabilities, allowing the fuel-injection system to inject more fuel, thereby increasing power and torque. This is seen as the constant increase throughout the power-band. The crispness of throttle was better in modified setup because the lesser obstruction in the intake system, which allowed air to be sucked in freely. Cold-starting was not affected because of the fuel-injected system, which automatically calibrates the appropriate amount of fuel to be injected in all conditions. Synthetic Oil – The modified setup performed better than the stock setup, as the synthetic oil gives better lubrication than the stock setup. This is due to the inherent nature of the synthetic oil, which provides better lubrication and wear-resistance throughout all temperatures with respect to stock mineral oil. The crispness of throttle was better in modified setup because the lesser friction, which allowed that engine to rev freely and quickly. Due to greater lubrication, lesser friction was present, thus minimizing friction losses, which attributed to the higher power and torque output in the modified setup. Cold-starting was better in modified setup, as the inherent nature of the oil made less viscous allowing it to start freely and quickly, compared to stock setup. The synthetic oil also kept the engine temperature lower than the stock setup, thus further helping it to work efficiently. Exhaust Muffler – The modified setup performed better than the stock setup, as the free-flow exhaust muffler allowed the exhaust gases to flow out more freely than the stock setup. This allowed the piston to have lesser load on it to push the gases out, therefore giving a higher power and torque output. This can be seen in the consistent increase in power and torque from 3500rpm. As the load on the piston decreased, the engine was allowed rotate freely, thus giving it a more free nature, whereas the stock setup constricted the engine very much. The crispness of throttle was better in modified setup, because of the free flowing gases in the exhaust system, which allowed that engine to push more and more gases out for the same rpm. Cold-starting was not much different compared to stock setup, as the starting depended on initial air-fuel mixture temperature, which doesn’t get affected by this modification. Final Conclusion – It depends on the end-user on whether he wants to do certain modifications. From the results and discussions, we can see a general increase in performance for all the modifications used, provided those are done under correct procedures. These results were fairly satisfying, and also laid to rest some of the general misconceptions that were attached to such modifications. Apart from power enhancing, the mini-project also tried to bridge the gap between the aftermarket modifications and the customer’s knowledge of it. Dealing with how the actual results of how a modification might work-out and whether their claims were correct. It is concluded that the manufacturer’s claims of increasing power and performance which are indeed true, But the manufacturer also claims increase in mileage which is not true since it comes with of a small drop of mileage. If the end-user can adjust with the drop, then they can find the modifications useful. References Effect of Intake air filter condition on vehicle fuel economy. By Kevin Norman, Shean Huff, Brian West United States Department of Energy. Synthetics vs Mineral Oils By A Jackson Exhaust Tuning on 4 stroke Engine; experimentation simulation By Gordon P Blair, D.O Mackey , G.F Chatfield Society of Automobile Engineers Internal Combustion Engines MIT Open Courseware Professor. Wai Cheng

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ationship of the Structure 0f Biomolecules to their Functions in Living Organisms Living organisms are highly ordered and have the ability to grow, develop and reproduce, complex organisms including humans rely on cooperation between organs, tissues, cells and molecules to exist (Bailey, 2014). Complex living organisms such as mammals are made of up cells, which develop into tissues, organs and finally the organ systems. All living organisms are made up of cells, organisms can be unicellular or multicellular. The cell is the fundamental unit of structure and function of all living organisms, it is the foundation on which living organisms are erected. There are two main type of cells; the prokaryotic cell and the eukaryotic cell. The prokaryotic cell lacks a true nucleus while the eukaryotic cell has a true nucleus. The cell consists of a protoplasm bounded by a membrane which comprises of four main biomolecules which are; carbohydrates, p roteins, lipids and nucleic acids. Each of these biomolecules has its own group of smaller molecules classified under them whose structures also take part in chemical reaction. Carbohydrates are the primary sources of energy to the cell, lipids provide structural support to the cell membrane, proteins functions mainly as enzymes and the nucleic acids stores and carriers genetic information. This essay will discuss how the structure of molecules can enable them to function in different organisations of life. Monosaccharide are single molecules sugar that form the basic units of carbohydr... ...the recipe to the ribosome in the cytoplasm. In the translation stage, the mRNA is decoded to produce a definite amino acid chain or a polypeptide which will then form into an active protein. Each codon codes for a specific amino acid, the structure of codons allow different amino acids to be coded for because of their diverse sequences that they can be establish. To sum up, all biological molecules play very important roles both at the cell level and system level in organisms. However, some of these molecules are more important than the other in the sense that they can take part in almost all the metabolic reactions in living organisms at all levels of life. For example, proteins take part in most metabolic and anabolic reactions in organism, it also takes part in protein synthesis which involves nucleic acids and they are also present in the phospholipid bilayer.

Why I Want To Attend College :: College Admission Essay

My purpose and goals in attending college is to make something of my life. Noone want's to be a nobody. But sometimes it takes time in order for one to realize this.   Ã‚  Ã‚  Ã‚  Ã‚  Upon graduation from highschool, I, like the majority of other highschool graduates, had no clue what direction my life was heading or even what I wanted to become. So after graduation I decided to explore my options at the University of Pittsburgh. Wow, was this a mistake. Not only was the college to big for my own well being, but the big University provided too many distractions. This is why I feel I have finally taken the right and first step in securing my future.   Ã‚  Ã‚  Ã‚  Ã‚  Currently, I am attending Waynesburg college in Waynesburg, Pennsylvania, majoring in computer science and minoring in business. I have always had a fascination when it comes to computers and I think that this is a very good

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When the struggle against Antony and Cleopatra ended, Octavian found himself commander of some 60-70 legions and 900 warships. The Roman state could not, as a matter of course, support such a military establishment, nor was it politic to have so many men in service. He therefore discharged the majority, reducing the number of legions to 26; with the annexation of Galatia in 25 B.C., two new legions were added. The loss of three under Varus (see below) left only 25. There were thus about 150,000 legionaries, with an equivalent number of auxiliaries. The navy had two main bases, Misenum on the Bay of Naples and Ravenna along the Adriatic coast, with smaller flotillas elsewhere, such as at Forum Julii in southern France. Attendant upon the emperor were the nine cohorts of the Praetorian Guard.In the later years of Augustus' principate, seven cohorts of vigiles, who served as police in Rome, were established. There were also three cohortes urbanae. In the Res Gestae, his final statement of his activities and expenditures for the Roman state, Augustus spoke frequently of his military a...

How the Nile Form Ancient Egypt

Throughout history, humans have interacted with their environments to meet their needs and to satisfy their wants. Water has always played an important role in a civilization’s ability to develop and thrive. People settled in the Nile River Valley to take advantage of the resources the water and land provided. The Nile River was an integral part in the development and growth of the ancient Egyptian civilization, and it was the foundation for Egyptian innovations and religion.Ancient Egyptians interacted with the Nile River through their gods and in addition to using the river as a means for travel and trade, the Egyptians used its gifts, or resources for farming, inventions and religious ceremonies. The Nile River was the key factor in the growth and development of the ancient Egyptian civilization. The Egyptians relied on the Nile River for many resources and used it as a means for travel and trade. (Doc. C) The Egyptians used the papyrus that grew along the river to make pap er, which scribes used to record daily activities.This helped to develop their civilization because they could use hieroglyphics to keep written records and document important economic, government or social events for the officials and pharaoh. Most Egyptians lived near the Nile. They mostly lived at the Nile Delta. The Nile Delta had the most vegetation so farmers/peasants live there to work in farms. (Doc. A) It was where they could actually get there crops growing. The most important resources the Nile River provided the ancient Egyptians were water and silt.Annual floods provided rich silt for which the Egyptians used to cultivate their crops. They learned that they could plant barley seeds in the same spot every year, and it would grow again if there was enough water. (Doc. D ) Having a surplus of food led to specialization in ancient Egypt. The division of labor was critical to the development of the ancient Egyptian civilization because it provided the Egyptians with time to master their crafts and then trade. Egyptians used sailboats to travel up and down the Nile River to barter for goods and share ideas.  (Doc. C)The local trade routes and longer expeditions that Egyptians often went on created interdependence between themselves and neighboring communities. The development and growth of the ancient Egyptian civilization was the direct result of the Nile River; its most precious resource. The Nile River was a source of innovation and religion for the ancient Egyptian civilization. The Egyptians used other inventions to help them manage and use the Nile’s gifts. They created a calendar which helped them predict the floods. (Doc.  B)Being able to predict floods helped the Egyptians prepare for and manage the annual surge of water. Ancient Egyptians were innovators in math, science, medicine and architecture. It was their belief, however, that their gods were directly responsible for everything they had and did. The Egyptians invented the shad oof, but they believed that their god-king Osiris taught them how to lead the waters to the barley. (Doc. D) The Egyptians believed that Osiris was the one who had given them the fields and the knowledge of planting seeds. (Doc.  D)Finally, the ancient Egyptians strongly believed in life after death or the afterlife. The Nile River played an important role in the transportation of mummified Egyptian pharaohs or kings. Since they were buried on the west side of the Nile River, a funeral barge was used to transport Egyptian royalty to their tombs. (Doc. C) Ancient Egyptians used the Nile River as a source for their religion and inventions which helped them to develop, grow and thrive as a civilization. When the Nile rises, the land is in exultation. (Doc. E) Without the Nile River there would not be life in Egypt.Ancient Egyptians depended on the Nile River greatly, and their interaction with the river was evident in all aspects of their lives. The Nile River was directly responsibl e for the growth and development of ancient Egypt. Without the river, the Egyptians would not have been able to farm and provide a constant food supply. The surplus of food made it possible for the Egyptians to make advancements in math, science and technology, and it provided them with the time and resources to barter. This helped them to develop and grow as a civilization. The Nile River was also directly connected to the Egyptians’ innovations and religion.The shadoof, nilometer and calendar are great examples of inventions the Egyptians developed to maximize their use of the Nile River which helped in their development. Finally, the ancient Egyptians believed that everything they had, including the Nile River, was connected to their gods. Therefore, the Nile River played an important role in religious ceremonies in ancient Egypt. The ancient Egyptians’ interaction with the Nile River helped them to meet their needs and satisfy their wants, and it was directly respo nsible for their growth and development as a civilization.

Critical Thinking and Language Essay

I passed by an acquaintance who I have known for maybe three years already but had not actually become a friend. When we meet, we would throw few words just to get ourselves updated with the happenings of each other. That day we had a conversation longer than what we usually had. I’ve learned that he likes compiling episodes of several TV series which he saves and keep as soft copies so he could watch it with no interruptions from TV commercials. I asked for what he had that he could lend me. And he gave me Dexter. I watched the whole season one of TV series non-stop. Except of course when nature calls or when my stomach growls which signals me to take a few supplies from my mother’s chiller. Her chiller, not ours! She has made it her territory. She knows all of the contents of that cold box and she could easily notice if I took some of those cookies and brownies from it, the only content of it. She wouldn’t suspect anyone else but me. I’m the grinch who stole and will always steal her Christmas! Cookies and brownies are her happiness. It’s difficult for me to understand her addiction to it. My mom is a dog with her cookies and brownies the bones. Anyways, Dexter was a great watch! My mother finds it disturbing and morbid, but I like it. It actually started my addiction to TV series. Now, it became my midnight snack. And though it gives me extra luggage beneath my eyes, I’m still going to watch and watch more and more. What role does language and language diversity play in the critical thinking process? Critical thinking involves the input of information, the processing of this information, then, the analysis to come up with a conclusion. It is never always that critical thinking ends its phase when analysis is presented. Oftentimes, people use the result of the analysis to process new information and to come with more analyses leading to the best opinions and interpretation. This makes critical thinking a cycle. Language plays an important role in critical thinking. Because critical thinking involves input of information, the language used in the input of information becomes a critical factor in coming out the result of the analysis. The information can be fully understood, partly understood or completely misinterpreted. Input of information means understanding information before accepting it as a fact or a consideration for further analysis of the idea. That is the role of language. Sometimes, the exact set of words used can mean different things to different people. In the same way, some too different or inexact set of words can mean the same to a lot of people. It is when language diversity steps in. People associate different events, people and things to a word that sometimes, when a word is simple for one person, it becomes a strong word for another. We have different understanding of a language and we also have different use of that is why it becomes difficult for us to convey our messages to other people. What they have understood from what we said isn’t exactly what we meant although for us we said it right because of language diversity. In critical thinking, it is important to understand the context of a statement to ensure that one will arrive at the best conclusion and to prevent misinterpretation. Critical thinking is employed to come out with the best conclusion that is the nearest to the truth or the best interpretation and understanding of what the information or facts contain. If the input information isn’t what it is supposed to be, one will arrive with not good analysis of things. Language really gets in the way of understanding. How does language empower or limit the expression of our thoughts? Language is a powerful tool in expressing thoughts because it is the easiest way to express oneself aside from actions. It can become an art because we can find and select ways to effectively express ourselves the way we want it. It can empower the expression of our thoughts simply because it is our way of expressing it. It can further empower the expression of our thoughts when we choose appropriate words to present our thoughts the way we wanted. Language can put emphasis to our thoughts. A statement becomes a strong and powerful statement when the right words are used. This has made many great men in our history memorable—their statements and we quote them. Our thoughts are best expressed when people agree that there is no other way to bring that idea we had than how we had expressed it. Language makes a thought powerful. It can also limit the expression of our thoughts in several ways. One way is when we couldn’t find the right words to say to make our thoughts safe for other people to hear. It is when we opt not to say anything, but that is a matter of personal choice. Language diversity also limits the expression of our thoughts. When we couldn’t understand statements, it becomes difficult for us to exchange thoughts. Another way that language limits the expression of our thoughts is when people use a foreign language or a language that is unfamiliar for them. Because of the unfamiliarity with the language, it becomes difficult for the person to select words that will express his thoughts exactly how he has thought it. Unfamiliarity with the language makes people experience difficulty in clarifying themselves. What is the role of critical thinking in persuasion? Persuading people is one of the most difficult things to do. The person who is trying to persuade must have good communication skills to make him believable and to produce statements that are believable. Persuading involves presenting ideas and information to people and make these ideas and information seem the best to make people adapt to that idea or accept the information. Critical thinking is usually employed by those people who are being persuaded. Of course, not all information that is presented to us is true and not all ideas other people tell us are good that is why we have to be skeptical. To know if what the persuading person is telling us is worth believing and adapting, we use critical thinking. We analyze the ideas and information based on many more information other than what is presented on to us. Because we want to protect ourselves and our best interest, we need to discern every information and ideas before accepting them and be persuaded.

Metropolitan Area

In this paper, we are going to look at Tampa-St. Petersburg-Clearwater Metropolitan Statistical Area (MSA), which is defined by the United States Census Bureau. This MSA is also be called as Tampa Bay Area. It Is a region close to Tampa Bay and west of central Florida. Throughout this paper, I will collect data from different categories of the Tampa MSA and going to mainly focus on these areas: population and population growth, population density, race & ethnicity, Immigration, education attainment, GDP per-capita, unemployment, poverty and housing prices.Atter collecting data Trom tne aoove categories, I will use tnem to compare wltn US national level. After the comparison, I will see what significant problems the area is facing, for example such as high housing prices, high immigration rate, low GDP, etc. Looking at these data we are able to see if Tampa, FL MSA is a quality living region when it compares to the US national level. After drawing different details from each subject w ith evidence and sources, I will be able to contrast main factors that Tampa MSA should be focus on developing.Whether they should be maintain, higher r lower the rate in order to have a better living standard. We can be able to draw conclusions with the collected data. According to the United States Census Bureau Annual Estimates of the Population of Metropolitan and Micropolitan Statistical Areas table, the estimated population of Tampa-St. Petersburg-Clearwater Metropolitan Statistical Area is around 2,824,724 in 2011. The population has risen around 36000 since 2010. This number is relatively high when it compares to the population growth within a year in other MSAs.Tampa Bay is one of the top 20 argest metropolitan areas in the US, it ranked 19 among 942 US metro and micro areas as of 2011. However, it is still a low ranking Metro Area when it comes to the weighted density in the US. From the ranking survey from Austin Contrarian, Tampa, FL Metro Area ranked 43 out of 50 in all US Metro Areas in 2010. The population weighted area density in this area is around 3,323. When it compares to other MSAs like New York, San Francisco, Los Angeles, it is lower since the density in all these metro areas are recorded with over 10,000.The change in population-weighted density from 2000 to 2010 is -3. 3%. This number is still consider as a regular According to the diversity data gathered by Harvard University, the main racial/ ethnicity group in Tampa MSA is Caucasian with 66. 5% of the population. Hispanic made up the second largest group of race with around 17%. When we look at population in the US as of ethnicity, an estimated 63% of the total population in the US were Caucasian and Hispanics were 17% in 2012. Tampa MSA ethnicity distribution is very similar with the US ethnicities percentage.Two counties of the Tampa Bay region are ranked top counties with high net migration. From 2000-2010, 119,997 foreign-born population were recorded. While the US foreign born population was 28. 4% in the past decade, Tampa MSA was 51. 3%. The number was doubled the US national level. The percentage of high school graduate or higher in Tampa Metro Area was estimated 87% and 26. 2% for graduated with a bachelor's degree in 2010. It is a average percentage when we compare it with other MSAs. These number were very close to the US national level.It showed Tampa Metro Area has put a significant expense in education to follow the US national level of education attainment. From Metropolitan Area on the Bureau of Economic Analysis site, it stated Tampa- St. Petersburg-Clearwater, FL (MSA) real GDP per capita is 36,648 in 2012. It ranked 155 out of 381 MSAs. Tampa MSAs' GDP per capita is higher than many other MSAs in the United States. It shows that Tampa MSA industry growth is positive and people earn, therefore they have more disposable income to spend.The largest employment group in the Tampa MSA is trade, transportation and utilities (21. 82%). The second gr oup is professional and business services (18. 46%). Looking at the ocation quotient, the manufacturing industry in Tampa area has the lowest number among all. / represents lampa employment level In tne manuTacturlng level Is lower than the overall US total level of 1. 0. Other employment industry like financial activities in Tampa MSA is going better than the overall national level with 1. 38, which is 0. 8 better than US total. Another industry with a higher location quotient is professional and business services of 1. 14. Both of these industry in Tampa employment is higher than the US total. The overall location quotient of this MSA is ery close to 1 which means similar to the US industry distribution. From the location quotient we can see Tampa is less involved in the manufacturing industry but focused more in financial activities and business services. The most current (Oct 2013) unemployment rate of the US is 7. . Tampa MSA was recorded with 6. 4 unemployment rate, which is l ower than overall US level. Even though is it lower than the overall US unemployment rate but still this is not a very positive number when we compare with other MSAs. The poverty rate of Tampa metropolitan According to the National Association of Realtors data, the most updated third quarter of 2013 median home price of Tampa Bay Area is $151,800. In the third quarter of 2012, house prices was 138,000. It has risen 10% in a year.Even though it has risen ten percent in the past year, it is still a normal figure when we look at overall United States economies. In the NAR report, data showed that 144 out of 163 metropolitan statistical areas increased in 88 percent in the median existing single- family home price. Tampa MSA is one of the fifty four areas that had a double-digit increases, while only 19 had price decreases. This fast rising national median prices is the strongest annual growth in the US in this eight years. Commuting in Tampa Bay Area is disappointing, it is the worst among the nation.In 2010, Forbes. com did a ranking on 60 lasrgest metropolitan areas in the US and Tampa MSA was ranked the worst out of all the metros area. In this survey, they measured travel time, travel delays and road congestion in each of these cities. Also, they looked at percentage of commuters used public transit or carpooled and referred them as the â€Å"green commuter†. Looking at the US Census Bureau's figure of Public Transportation Usage for the 50 Largest Metropolitan Statistical Areas 2008, 2009†³, the usage of civilians who used public transportation to work was only 1. % in 2008 and 1. 4% in 2009. As we can see less than two people out of a hundred used public transit commute to work. With a very developed public transportation system, big cities like New York and San Francisco had recorded over 30% and 15% usage of public transportation. The reason of why residents in Tampa Bay rarely use public transportation may because of the poor development and maintenance of these facilities. In conclusion, Tampa Bay Area

Factors Affecting the Academic Achievement of Freshmen College Students Essay

Achievement of students in schools has been the concern of school authorities. Several solutions have been offered in order to improve the quality of instruction. Some of these prove to be effective for some time, but later new innovations are introduced thus sometimes affect the teaching-learning situations in the classrooms. Science subjects are important because this field have greatly benefited mankind in its efforts to improve the quality of life. In view of this, college education plays a vital role in molding the minds, interest, awareness and concern of an individual to prepare himself for the future. Recognizing that science makes life easier and meaningful, educational institutions, through the mandate of the government, focus its attention on the advance of science and technology in terms of classroom instruction at all levels. Science curriculum must be taught in terms of how it can develop scientifically literate society and how it can make an individual more responsive to the needs of the times. Based on observations, science instruction nowadays placed more emphasis on the mastery of the subject matter. When students did well in written examinations, teachers believe that the aim of the lesson has been achieved, but evaluation should not only be based on written tests but should also include oral and practical examinations to make sure that learning really has taken place. Since researchers are future science teachers, there is a desire to determine what are the factors that affect student’s achievement are. The researchers want to conduct a thorough investigation to come up with a possible solution to the problem regarding the science achievement of freshmen students. In view of this line of thinking, the present study is motivated to look into the factors affecting the achievement of freshmen college students in science which might affect the student achievement whether it would be for good or not. Background of the Study The researchers will conduct this study because according to an international science study by Garrison (2004) Filipino students performed poorly in understanding science concepts and principle. These findings were supported by other study conducted by (Askali, 1994) (Acuna and Dasilva, 1993) stating that college freshmen students are weak in science. All over the fast changing world, people learned to rely on science for their own survival and advancement. Man just willingly admits that without such â€Å"instrument† as propellers for progress, this effort to succeed and achieve would be limited and be made useless. The concept that the more knowledge a man has in science, the greater is his opportunity for change for advancement. It emphasizes that science is essential for national development progress. School curricula are supposed to develop the capabilities of students but according to statistics, approximately fewer than 10% high school graduates have the skills necessary to perform satisfactory in college level in science courses. Attempting to combat trend, nowadays, many science educators are turning to more ‘hands-on’ approach to their teaching. Instead of having their students memorize lengthy formulas they have them to do experiments; starting in the early grades this has been going on for years wherein teachers act as facilitators only. Many students believe that science subjects in the freshmen level are difficult. In fact some do not like the subject. This may be attributed to some factors that underlie student’s attitude toward the subject. The educational qualification of the teacher may also serve as a factor that hinders student’s attitude in their science subject. Students find it more interesting to play truancy than to attend classes especially if the method, strategies or approaches of teachers do not suit the mental ability of the students. Theoretical framework This study is primarily anchored on the cognitive theory by Jean Piaget, specifically †the formal operational period,† in this period the development of the learner’s mind follows concrete stages. Based on the formal operational method of Piaget, this rage of age is the beginning of logical and abstract thinking. According to him, youngsters demonstrate ability to reason realistically and consider possibilities. The learner’s thinking at this stage is propositional. They use statement that contains data. The major theme of Vygotsky’s theoretical framework is that social interaction plays a fundamental role in the development of cognition. Vygotsky (1978) states: â€Å"Every function in the child’s cultural development appears twice: first, on the social level, and later, on the individual level; first, between people (interpsychological) and then inside the child (intrapsychological). This applies equally to voluntary attention, to logical memory, and to the formation of concepts. All the higher functions originate as actual relationships between individuals. Benjamin Samuel Bloom’s Theory is founded on individual differences of the students. He justifies that some behavior or factors affect student’s learning process. In this study, the influence of students variables such as educational qualification of parents, availability of learning materials, attitudes towards science, peer motivation and learning styles are hypothesized that influence the academic performance of freshmen college students in science at Universidad de Manila.

Cloning Entire Organisms Research Paper Example | Topics and Well Written Essays - 1250 words

Cloning Entire Organisms - Research Paper Example Now the entire organisms are cloned. Cloning of entire organisms can be dated back to 1997 when the first mammal was cloned; a sheep named Dolly. After this the research work in the field saw a rapid progress, and soon clones of rabbits, cows, mice, goat etc. were made (Cloning Fact Sheet, 2009). Cloning which has now long been a buzz word among not only the science, biology, medicine or genetics learned people but has also been arousing strong interest and attention among the so called â€Å"laymen† or non-science background group of the society. To start with, when cloning, its potential application and benefits for the human race were elaborated, the technique earned many accolades and the scientists responsible for this great research gained loads of appreciation. This all started years back in 1952, when the first clone of a tadpole was created.   Further studies about the genes, genetic make-up, gene cloning and molecular biology have won many awards for the responsibl e scientists and associated companies and universities. Considering the prospective gains cloning might have for the human race, many governments have also been encouraging research work in related fields by providing grants for many biotech companies, institutes and universities. ... any problems including organ transplanting, low yielding crops, need of highly productive animals, huge requirement of lab animals, infertility among couples, disease like cancer, Alzheimer’s etc. On the other hand, the same cloning technique is being considered unethical and unsafe for the progress of human race. Both these aspects are discussed with relevant instances below. The Pros Cloning is a broad term extending from single gene cloning to cell culture, recombinant DNA technology and organism cloning. As far as cloning is considered, the method presents itself as a boon or a gift for the human population. The technology has been and can be used in various ways to help people find possible solutions for their problems, some of which will be elaborated in the following paragraphs. Cloning of entire organisms includes making genetic replicas or identical twins of another organism of the same class/race, like bacteria, some fungi, plants, mammals, lab animals or even humans . A donor or a giver is selected whose replica or twin is to be made. All the techniques which have been defined and developed in this field till date somehow focus on provision of some or the other benefit for the human kind. If one form of cloning can be used to create extra stock of proteins useful for diabetic patients, the other has been used to create high yielding varieties of rice. The entire genome replication/cloning is another advanced form of gene cloning. Here, not a single part or segment of the genome but the entire genome of an organism, be it goat, sheep, some kind of bacteria or a human, is used to make clones. As a result, we get identical twins of the donor. By identical we mean that the clone will have exactly the same genetic make-up as the donor. At first the technique was

Changing of Pop Music Research Paper Example | Topics and Well Written Essays - 1250 words

Changing of Pop Music - Research Paper Example Chorus should be repeated uphold verse-chorus  structure  posses a  sound  which is melodic and have hooks which are  catchy. Numerous changes have taken place over the years (Simpson & Weiner, 1989). One group that changed pop culture is The Beatles. How the Beatles changed pop music The Beatles came into limelight by changing the whole idea of pop music in the world. This was after they overwhelmed the world with their creativity in sound making, which showed their  integrity  with what  was referred  to as â€Å"fab four’s success† (Frith, et al, 1990). The group comprises of George Harrison, Ringo Starr, John Lennon and Paul McCartney. This new  mix  sound, which  was developed  by Beatles, was a mixture of rock and roll with black rhythm and blues. Their unique sound comprised of sounds, which were easy to sing along with the lyrics. Their music made  youths  be interested to listening to music again as they had influenced individuals in both America and Britain. They were the first British  group  to become  successful  and popular in America (Gillet, 1970). The popularity and revolutionizing of music by the Beatles  was encouraged  by their mainstreaming into success globally. Before they came into limelight, most musicians who were  famous  always sang solo and their bands  were never given  consideration. ... They had  energetic  lyrics that  were accompanied  by funky beats, which had youths all over the world singing along to them (Frith, 2004). They did not only  influence  people into their new dress code and singing, as they  were involved  in  political  affairs by preaching peace while hallucinogenic of drugs. Moreover, they also borrowed the Indian mysticism of  meditation  to the society. Their lead singer John Lennon started singing when he was 17, and he had already started his own band in the name of Black Jacks. His  band  was comprised  of members from his class who studied in Liverpool’s Quarry Bank Grammar School (Frith, et al, 1990). When they were representing their school, they  were known  as Quarry Men. Paul McCartney  was introduced  to the  band  in 1957 during a  preparation  of their performance in the church hall. He officially joined the  band  in October same year after auditioning. In 1958, the band chan ged their music from  normal  sniffle and jazz where they ventured into rock and roll. Their banjo player who decided to leave the band took this  badly, and George Harrison took his  part. The Quarry Men could not  establish  itself, and early 1959 witnessed their break up (Denisoff & William, 1986). The three managed to  attain  a  contract  of playing at Casbah Coffee Club found in Liverpool. Shortly, the club owner’s son called Pete Best who was a drummer joined them. They tried out some names before settling for The Beatles. In June 1962, the band went for an audition at Parlophone Records situated at Abbey Road Studios, which  was owned  by George Martins. He loved the band and their songs. However, he was not  comfortable  with Best who had