Wednesday, January 29, 2020

Pricing Strategy and Distribution Essay Example for Free

Pricing Strategy and Distribution Essay Nature Beauty Price strategy will be the penetration theory for my product. Penetration is pricing low to stimulate the sales, encourage trail, and trigger by word of mouth. Nature Beauty’s mineral powder foundation will not be a new product that no company has similar to. We will need to start by gaining the trust of the consumers by word of mouth and different marketing strategies to the targeted customers. This way once the product has some buzz and customers appreciate the products value, we can price the mineral powder foundation at higher price do to the demand of the product. The competing cosmetic company has a similar product that claims help the skin improve. This company will be established in the cosmetic industry and customers will have trust in them. We at Nature Beauty are striving to become a powerhouse cosmetic line so we can price according the value we believe we hold. Penetration strategy is the best the company because there are a lot of other producst that compliments the mineral powder foundation and other general everyday hygiene use type of products that want to bring out. With this strategy we can price the other products low as well and hopefully with the trust of Nature Beauty mineral powder foundation gains it will help us introduce them. Even though Nature Beauty can be considered a luxury cosmetic, we also want it to become a necessity to the consumers as well. We want the demand for it increases by making the consumers feel like this product is a need and want them to live by this Brand. Penetration strategy will also work with medium pricing range. Medium is a competitive approach. Pricing the mineral powder foundation could be slightly price above or slightly price below. Nature Beauty picks slightly below. This goes into the theory for starting off low in and gaining value to price higher. We want the customers to perceive this product as safe and efficient and more valuable compared to the leading cosmetic competitor. I believe we will have to start out as an alternative cosmetic and show that we are just as good or a better brand. Also with the feedback from the customer’s feedback and response to our product, can determine the value of its offering. The leading competitor pricing strategy are mostly medium or high leaning towards the Skimming theory. You have companies like Revlon, Cover Girl who are well known, easy, and are very accessible to the consumer at your local drug store or even supermarkets. They put off a new product and it is the priced high and after a while you will see the product come down then maintain at lower price. Nature Beauty is pricing tactics is Value pricing. According to EZine articles. com, Value pricing is a strategy that businesses with a high value product or service use. The strategy is to sell the high value product or service at a low, value price. Note: this price is not to be below cost but at what the customer would perceive to be a low price. Nature Beauty believes this a good fit for its product because all of the products are really good, safe, and highly effective. Also Ezine articles mentioned that â€Å"Customers perceptions are influenced by the value they perceive in the relationship between the attributes of the product or service and the price they will have to pay for that product or service. Customers also are influenced by price comparison amongst similar products or services†. Nature Beauty provides a product that conceals the unwanted blemishes, scars, tattoos, and gives you a even flawless skin tone while with the alone extracts, and organic ingredients helps improve your skin for a softer and clearer skin. We believe if the consumers see the attributes that this product have and also trust the other product that compliments the mineral powder foundation, we will price higher to the true value of the product. Even though we are using the Value pricing tactic, Nature Beauty believes we are a good brand and want the consumers to believe that we are high quality with a good price. In the psychology of pricing the â€Å"price is a clear, tangible cue, higher the price set the highest expectation. However, even though it’s easier to start high and lower prices later down the line, depending on sales of the products, we don’t want to jump the broom on the price set. We believe that we meet the expectation for a higher price and will strive to become a brand that can set a premium price like it leading competitors. Nature Beauty does want to use the theory framing on the products that compliments the mineral powder foundation. Framing is pricing higher prices and then discount to make the consumers feel better. There will be promotions that will give consumers the chance to try these products such lotion, facial cleanser, beauty bar soap, make-up remover wipes, and future idea products for free or at a discounted price. But they will not always be on sale. Nature beauty will push these products out individually starting out high then discounting them after we introduced the new and latest product.

Tuesday, January 21, 2020

My Goal of Teaching Essay -- College Admissions Essays

To state that my goal is to become a teacher in the primary grades of elementary school is somewhat like writing a one-sentence synopsis of an intricate and wonderful dream. In Webster's Dictionary the word "goal" is defined as: "A point towards which effort or movement is directed; the objective point or terminus that one is striving to reach; the end aimed at." In each of the definitions the aim of the goal is stagnant. My goal of teaching feels much more like a living thing. I would define it more as a journey than a goal. I do not remember a time when I was not interested in becoming a teacher. Although I followed a different career path when I was young, I never let go of my dream to teach. For various reasons it was pushed to the back of my consciousness and seemingly forgotten. But for the past seventeen years, since the birth of my first child, my life has been intertwined with children and my desire to teach has been rekindled. I started out working with my own children. As they grew so did I. My interaction with kids progressed to include their new friends and ult...

Monday, January 13, 2020

Prose coursework Essay

London being the most powerful city of its vast British empire had become the central point of the world. In the Victorian period, Britain owned the majority of the world and science was taking major jumps in history with discoveries, inventions and theories, for example the Darwin theory of evolution and the inventions of much revolutionary technology, such as the light bulb, the telephone etc. London was filled with life; it was a city where gas powered lamps lit the squalid streets covered with eerie shadows. Carriages clattered day and night delivering the rich and wealthy, but London was slowly deteriorating through wicked serial murders, drug misuse and frightened prostitutes. The city was famous for poverty: people who were stricken by ill health, cramped living conditions and high risk of sewerage water contamination. Soot rained over the city as the industrial revolution was at its peak, which was the cause of the covering of layers of black pollution creating a dark, dreary place. Public executions were frequency and Victorian people lived from day to day fearing crime, as renowned murderers walking the streets of London caused widespread fear across London, for example the likes of Jack the Ripper, infamous for ruthless murders of prostitutes and taunts he sent to the irresponsible police force, evidently many officers were publicly exposed as corrupt. Victorians had lost their respect for the police as they were thought to be unreliable in their protection of the desperate civilians of London. Arthur Conan Doyle’s character, Sherlock Holmes, surfaced in 1887. The people had found their savior, many immediately fell for the fictional character, and Holmes was seen as the super human detective like a cake with many layers, where each layer was revealed slowly throughout the fiction. He was a detective able to solve every mystery; he seemed to be a superhero always seeking justice to overcome evil. This fantasy became such a reality that when it’s creator tried to kill him off in 1893, many fans protested and even the author received death threats warning him to keep them supplied with the drug that feed their addiction for Holmes. This super sleuth had become famous in every province of the world. Many films, TV production, websites, museums and even organizations of secret police based in Eastern Europe were dedicated to him. Conan Doyle based his idea for Holmes on the traditional guide, but devised and invented the use of the scientific approach to solving mystery: observation, analysis of data observed, formation of theory based only on the facts. The traditional detective story is based on sudden adventitious circumstances; Doyle believed these circumstances didn’t occur in reality. Doyle’s mastery of the six rules of detective story allowed him to use the extra-ordinary. His concept was to reveal the mystery at the opening of the story followed by the development which explores detail of the story and at the conclusion Holmes explains and elaborates how the crime was committed. Holmes role and character is reveals throughout the story this is where we gain knowledge of his personality and mannerism, for example; -In the Red Headed league the case seem to be a joke but Holmes is still determined to work out the mystery, this show Holmes doesn’t fail to attempt even if it seem unworthy task. -In the Speckled Band Holmes pick up the smallest detail like the nonworking bell, the vent that leads into another room instead of outside, the bed that was bolted to the floor, a safe which had two holes, milk on a small plate not used for any animal a their home and the impression on the chair which had feet impression that was directly under the vent, these deduction prove Holmes superhuman ability and why he became so successful. Dr. Watson is the story teller, his relationship with Holmes seems to be strict controlling and ordered towards Dr. Watson but during their breaks Holmes becomes joyful and friendly towards Dr. Watson, for example; -In the Red Headed League Holmes tells Dr. Watson to leave him for 50 minutes to smoke his pipe and think, this order show Holmes superior over Dr. Watson. During many cases Dr. Watson seem to be the plot device as he develops the plot. The Speckled band is mystery where Holmes faces Dr. Roylett, throughout this story a lot of tension is built. Holmes conversation with Helen Stoner is calmer as Holmes gives her sympathy; here Holmes is presented as her knight in shining armor. 1 Sherlock Holmes Coursework Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.