Colgate-Palmolive International Business Strategy Essay

1. Introduction What a â€Å"Colgate Smile† is a phrase commonly used as a compliment about one’s smile. It has been popularized throughout the whole world, due to Colgate’s good reputation as a successful business. Colgate, today being one of America’s most successful Fortune 500 companies, has a long history of evolution and complex adoption of various business strategies, which led to its current solid powerful position. As representatives of the Colgate-Palmolive Company, we are pleased to tell you more about the success story of our company through this report. In the first part, we will show how CP slowly internationalized and expanded globally by adapting various strategies to become one of the most powerful MNC’s, to then in the second part, give you details from an academic point of view with regards to the Bartlett and Ghoshal’s transnational strategy framework which the firm ended up adopting in order to most efficiently survive in and take over t he very competitive market. 2. Internationalization Strategy of Colgate-Palmolive 2.1 The assesment of the internationalisation of the company In 1806, William Colgate started a starch, soap and candles company in New York City and, after 207 years, Colgate-Palmolive stands as one of the oldest and truly  global consumer product company. Colgate-Palmolive owns 75 wholly owned subsidiaries in 75 different countries, and operates in more than 200 (Colgate.com, 2013). Colgate had a slow start – after founding the company in 1806 they remained in the American market for more than 100 years. During that time, they were expanding their operations and developing their strategies for the local market, and then in 1914, Colgate opened their first international subsidiary in Canada, a neighboring country, with both geographical proximity and cultural similarities. The company’s international growth was slow during the 1800’s but with all the technological developments that took place during the 1900’s and with the need to enlarge their global market share, Colgate went on its internationalization process. To mention briefly; in 1920 Colgate established operations in Europe, Australia, Asia and Latin America, eight years later, Colgate merged with Palmolive-Peet, and became Colgate-Palmolive-Peet, thus joining forces with another company aspiring for global dominance. In 1985, Colgate-Palmolive entered into a joint venture with Hawley & Hazel in Hong Kong, and ten years later, in 1995, after the end of the communist regime, Colgate entered Central Europe and Russia, thus expanding its operations into the fast growing countries of the region (Colgate.com, 2013). Figure 1. The expansion and internationalization timeline of Colgate-Palmolive As we can see from Figure 1., Colgate internationalized slowly at the beginning, but picked up a faster pace in the following years. Penetrating geographically close regions or markets that have similar culture and then expanding within that region identifies the company’s pattern for internationalization. First, they entered into Canada. Canada is the closet country to the USA, which is very similar culture wise. In addition, after the Canadian market, Colgate went to Europe and Australia. Europe presented a challenge since each country there had a completely different cultural preference. Thus, Colgate went on with the strategy of â€Å"think global, act local†. This gave the company an added advantage, thus enabling Colgate to understand the market needs, and therefore develop suitable products, different logistics/distribution chains, and different production systems than what originally they founded in their home country. Moreover, Colgate was acquiring different companies that presented a competitive advantage, or had products that Colgate thought were innovative and had a selling potential in different global markets. In addition to mergers and acquisitions, Colgate went for joint ventures, especially in the countries to Far East; these countries are China, Hong Kong, Taiwan, and India. Therefore, Colgate-Palmolive has slowly progressed in its internationalization process, starting from neighboring countries, moving to farther geographical locations that had similar cultural preferences, and expanded accordingly. 2.2 The assessment of geographical characteristics of internationalisation Colgate-Palmolive’s geographic segmentation is formed mainly on the basis of each region’s economic, cultural and climatic conditions. Approximately 75% of Colgate-Palmolive’s sales derive from international operations; therefore succeeding in markets outside of the United States is of great importance. The first country outside the US borders, where CP decided to launch their operations and sales was the closest, both geographically and culturally, Canada. The next step in their internationalization process was to reach more distant countries, yet still of cultural and economic similarity – Australia and Western European countries, such as France, Germany and the United Kingdom (Colgate.com, 2013). After acquiring a strong market position in these markets Colgate recognized that the competition between the three main business actors in the field, which are Unilever, Procter & Gamble, and Colgate (Hauser Furstace, Inc., 1994), is becoming extremely fierce, that is why CP decided to shift the focus of their competitive advantage and target the, internally so called, ‘high growth markets’ (CP Annual Report, 1996). High growth markets, according to CP’s understanding, are the developing countries that possess a potentially high customer base. Colgate-Palmolive decided to enter Latin America (Mexico, as the geographically closest high growth market), expanding then to Asia (India in 1937, after the country’s independence from the colonization by the UK in 1930s, and Philippines – currently the 5th biggest Colgate market in Asia), Africa and Central and Eastern Europe (Poland, Baltic States). Colgate was one of the pioneers in recognizing that following the multi-domestic or international strategy of internationalization is not enough to maintain  their competitive advantage and that the company has to allow a certain degree of adaptation in order to comply with each country’s customer needs. Colgate-Palmolive is extremely dedicated to their worldwide brand, and does broad research in order to introduce the most accurate products into the right countries. For instance, in the 90s Polish CP product developers came up with the idea of the Colgate Herbal toothpaste and the Palmolive Naturals series after finding out that Polish customers prefer more natural cosmetics – after a successful introduction to the Polish market, CP decided to expand these lines of products further internationally (Broniewicz, 1997). Currently CP sells sixteen different kinds of toothpaste in the US, while in the UK they are selling twenty-two distinctive varieties (Colgate.com, 2012 ). 2.3 The outline of the main foreign market entry modes employed by the company As mentioned in previous paragraphs, after developing the business into a successful one in the US, Colgate decided it is time to become a MNC and conquer the market internationally. The first international cooperation was made in 1914 (Economictimes.indiatimes.com, 2013), over a hundred years after the company was first established, with a neighbor country, Canada. The choice was a safe one given the fact both countries are very similar culturally, politically, and are known to have the largest trade relationship in the world, hence there wasn’t much risk in this move (Kafchinski, 2013). Next, after the company’s first successful installation in a foreign (although similar) country, they got hungry for the success and wanted to continue the expansion. However this time, given the present strong competition in the industry in North America, CP decided to target other, mostly less developed countries in Europe, Asia, Latin America and Africa in order to take advantage of the â€Å"new entrant’s† position (New York Times, 2013). The 20’s were the years of considerable expansion into other continents. The first country was France, oldest ally of the US to its role in the American Revolutionary War, plus presenting an attractive and economically similar market. Perhaps the Canadian experience with Quebec, which is a French speaking/cultural province, enticed Colgate to move to France, where the firm’s second subsidiary was opened in 1920. Further that year, now having  the courage to enter further (for the moment westernized) markets, CP expanded to Australia, the United Kingdom, Germany, and Mexico (Answers.com, 2013). We can observe that Colgate opted in expanding in culturally or economically similar countries in the first place (which reflects the Uppsala Model) to then have the strength and courage to enter further countries lik e Mexico. After the successful moves, they finished the year by expanding to more distant (physically/economically/culturally) countries: the Philippines, Argentina, Brazil, South Africa, and waited till 1937 to move to India. It is clear to see that location, culture and economy, were essential criteria in deciding which countries CP would enter. In addition, Politics have also played its role as one of the main determinants of entry choices. For instance, Poland and other eastern European countries have been entered in the late 80’s, due to political reason that strongly affected the market’s availability in previous years. In 1995, CP entered Russia and other central European/fast growing markets (Colgate.com, 2013). Taking the example of Poland, Jerzy Starak, an energetic entrepreneur played a key role in developing the business in that new part of the world. He agreed to set a Joint Venture with CP (Starak initially owned 49% of shares, whereas CP owned 51%) as he thought th e business had a huge potential. Colgate-Palmolive chose to set a JV in Poland as it didn’t have much knowledge and social ties in the eastern European market, rather than going for a WOS, which would have been risky due to the lack of familiarity with the market, lack of information about the cultural and business practices, and very different turbulent, still communistic political and economic system. This strategic move allowed CP to gradually attain the necessary skillset to further penetrate the CEE countries – when CP decided to enter the Baltic states (Estonia, Latvia, Lithuania), the company was able to establish a wholly owned subsidiary in Riga, Latvia and then export CP products to Estonia and Lithuania through local distributors – all this could be possible due to the learning process of operating in the eastern European region (Ludzie.wprost.pl, 2013). 2.4 The overview of the enterprise structures and controls used by the company Colgate-Palmolive has a hierarchical organizational structure. In the top of this organizational structure is the chief executive officer, Mr.  Ian Cook, who has a bird eye view of the organization in all parts of the world. Five continental senior executives follow the CEO. These executive officers are in charge of different continental block Market, which are European, North American, African, Asian, and South American. Below the continental managers are the country managers who are in charge of respective countries in which Colgate-Palmolive has a presence. The company’s organization structure has also the human resource managers and the information technology executives. The justification that Colgate-Palmolive has a hierarchical organization structure is that all decisions are made by the strategic managers at the top of the organizational structure. The graphical analysis of CP’s organizational structure is presented below. Figure 2. Colgate-Palmolive’s Organizational Structure Colgate-Palmolive has a divisional organizational design. The international divisions of Colgate-Palmolive face diverse legal and cultural constraints in different continents of the world. Grouping international divisions develops specialized skills and abilities for dealing with international questions that do not arise in domestic operations. This divisional organizational design helps Colgate-Palmolive respond and adapt to differences in product types, product marketing and cultural differences of its various international locations. Divisional organizational design emphasizes people’s decision-making autonomy throughout the organization. An individual at various levels can become more involved in organization’s basic activities. Organization by following this structure puts more demands on individuals to deliver the highest level of business performance. On the other hand, the divisional organizational design has its shortcomings – it very often leads to repetition of services like local marketing and international marketing, local finance and international finance. This puts more financial pressure on the organization as it leads to greater operational costs and higher complexity of the entire system within the company. Based on the internal materials from CP’s employee workshop on the company’s strategy it can be stated that Colgate-Palmolive has harnessed a control analogy in five main areas, which can be further divided into two parts namely Strategic Thrust and their Management Process. The depiction of CP’s control structure is presented in Figure 3. below. Figure 3. Control Structure of Colgate-Palmolive 3. Evaluation of academic strategy frameworks for Colgate-Palmolive 3.1. Overview of the Bartlett and Ghoshal’s generic strategies framework In order to facilitate the understanding of the internationalization strategy of Colgate, it is essential to get oneself familiar with the Bartlett and Ghoshal’s generic strategies framework. According to the theory, in order to survive firms must do all that they can to respond to cost pressures affected by global integration and to the diverse customers needs which affect the demand for a greater degree of the local responsiveness. Bartlett and Ghoshal emphasize that the core competencies and skills of a company do not necessarily have to reside within the company’s home country; instead, multinational enterprises should develop their strategies from any of the worldwide operations (Hill, 2011). The two scholars developed four distinct strategies of entering a foreign market, which are: multidomestic, international, global, and transnational. Multidomestic strategy focuses on high level of local responsiveness and low level of global integration, whereas the global st rategy has an opposite approach of focusing on maintaining high level of global integration without taking into account the local responsiveness aspect. The international strategy does not require a great need for neither global integration nor local responsiveness. International strategy can bee seen mainly in the paper, textiles and machinery industries (Hill, 2011). Figure 4. Bartlett and Ghoshal’s generic strategies framework (Hill, 2011) Part of Bartlett and Ghoshal’s theory on multinational enterprises strategies, which we would like to focus on is the transnational strategy model. This model is an organized approach to internationalize into global markets while the firm works very hard to be responsive to local demand  while holding necessary central control over the global operations to ensure efficiency and learning within subsidiaries (Hill, 2011). 3.2 Evaluation of the Bartlett and Ghoshal’s framework on the company’s example After a thorough analysis of the internationalization process of CP, it has been found that the company followed in overall three out of four generic strategies, namely international, multidomestic, and transnational. At first, CP operated within the international strategy. CP entered markets which were of geographic or cultural proximity (Canada, France, Australia, etc.) in order to reduce the cost pressures, benefit from adapting and leveraging parent company competencies and have greater control over the foreign subsidies. The level of local responsiveness was relatively low, since the foreign customer base had similar taste and preferences, as well as the economic, legal and political structure of the host countries did not differ significantly from the ones in United States. As the competition in the industry was growing, CP realized that in order to maintain their strong position on the market they had to tap the market of high growth countries instead of focusing only on the developed ones, thus the shift of strategy towards greater localization and adaptation of offerings became inevitable. At that point CP focused on developing a more multidomestic approach to sense and exploit the local opportunities by building flexibility through resourceful and adjustable national operations. At the same time, Colgate-Palmolive never resigned from their international approach and headed slowly towards being a truly transnational business entity. After Colgate’s initial development in foreign markets through the international and multidomestic strategy, they eventually followed the transnational strategy where the company tried to achieve low costs through location economies, economies of scale, and learning effects, thus differentiating their products within different geographic markets and supporting the flow of information and skills between subsidiaries within the firm’s global network (Hill, 2011). CP recognized that entering the high growth markets is more challenging and simply replicating the company’s  products will not suffice, but a huge MNC like Colgate-Palmolive could not allow a complete shift from international to multidomestic strategy, that is why in order to develop global efficiency Colgate-Palmolive had to adapt the transnational model. We can observe that strategy in the degree of flexibility given to country managers and the fact that the company is always encouraging employees to share their ideas. A good example of that are the Colgate Herbal toothpaste and the Palmolive Naturals series introduced by Polish specialists on the Polish market and then introduced further worldwide. Figure 5. Bartlett and Ghoshal’s strategy framework of Colgate-Palmolive To conclude this part, in Bartlett and Ghoshal’s model the transition of expansion theory is basically from multidomestic to transnational OR international to transnational or global. In Colgate-Palmolive’s case the situation presents itself differently. The transition of CP’s internationalization strategy started from the shift from international strategy to the multidomestic one and then transformed naturally to the transnational strategy. Even though the company did not follow exactly the same scheme as presented in the Bartlett and Ghoshal’s framework, we can still assume the validity of the theory and present Colgate-Palmolive as one of the best examples of how to pursue the idea of ‘thinking globally, acting locally’ through the implementation of the transnational strategy. 4. Conclusion Colgate-Palmolive can’t be seen as a simple business, but more as a symbol of a successful MNC, where generations have struggled throughout history with changes in the market, politics, and different economies, in order to adopt the most suited strategy that permitted the company to get where it is now. We saw that Colgate didn’t just apply one model and succeeded straight away, but started by developing a solid base for the company in the US, and then slowly expanded internationally to similar countries where they could replicate their initial western products, to then expand further into other countries and continents by adopting a more locally aware strategy. After the second expansion phase, the company couldn’t just replicate it’s  products internationally as the cultures, and political systems of the other nations were too different; CP had to sense and exploit local opportunities. The production and management demanded more local awareness, hence the shift towards a multinational strategy. After over almost 200 years of developing the business and taking over the market internationally, CP seems to have found the â€Å"golden strategy†; Transnational. The national units contribute to the world wide integrated operations, and knowledge is developed by all actors, and shared amongst them. Global efficiency has been slowly but safely reached by Colgate thanks to its flexibility and reflex in capturing the market’s demands and opportunities, while staying cautious about cultural and political risks throughout history. 5. List of Figures Figure 1. The expansion and internationalization timeline of Colgate-Palmolive (page 4) Figure 2. Colgate-Palmolive’s Organizational Structure (page 7) Figure 3. Control Structure of Colgate-Palmolive (page 8) Figure 4. Bartlett and Ghoshal’s generic strategies framework (Hill, 2011) (page 9) Figure 5. Bartlett and Ghoshal’s strategy framework of Colgate-Palmolive (page 10) 6. Bibliography 1.Answers.com. 2013. Colgate-Palmolive. [online] Available at: http://www.answers.com/topic/colgate-palmolive-company#ixzz2l6GNWWiX [Accessed: 19 Nov 2013]. 2.Broniewicz, M. 1997. Nowe Szampony Palmolive Naturals. [Internal Memo]. Colgate-Palmolive, Pl. Inwalidà ³w 10, 01-553 Warsaw, Warsaw. 3.Colgate-Palmolive. 1994. Colgate-Palmolive: New Product Finder, GBD Report – 2nd Quarter 1994. [report] New York, New York: Hauser Furstace, Inc., pp. 30-35. 4.Colgate-Palmolive. 1996. Annual Report ‘Growing Everywhere’. [report] New York, New York: Colgate-Palmolive Company. 5.Colgate-Palmolive. 1998. Annual Report ‘Colgate’s Growing Success’. [report] New York, New York: Colgate-Palmolive Company. 6.Colgate-Palmolive. 2012. Annual Report ‘Growing in a Fast-Changing World’. [report] New York, New York: Colgate-Palmolive Company. 7.Dividendmonk.com. 2013. Colgate-Palmolive: A Strong International Position. [online] Available at: http://dividendmonk.com/colgate-palmolive-a-strong-international-position/ [Accessed: 19 Nov 2013]. 8.Letto-Gillies, G. 1996. Global Business Strategy. Cengage Learning EMEA. 9.Information, C. 2013. Colgate-Palmolive Company | Company Profile from Hoover’s. [online] Available at: http://www.hoovers.com/company-information/cs/company-profile.Colgate-Palmolive_Company.f033ced43b10cea5.html [Accessed: 19 Nov 2013]. 10.Ludzie.wprost.pl. 2013. Ludzie Wprost – Jerzy Starak. [online] Available at: http://ludzie.wprost.pl/sylwetka/Jerzy-Starak/ [Accessed: 19 Nov 2013]. 11.Hill, C. 2011. International Business. 8th ed. New York, New York: McGraw-Hill/Irwin. 12.E. Champoux, J. 2010. Organizational Behavior: Integrating Individuals, Groups, and Organizations. Taylor & Francis. 13.Scribd.com. 2013. Organizational Chart. [online] Available at: http://www.scribd.com/doc/99390213/Organizational-Chart [Accessed: 20 Nov 2013] 14.Colgate.com. 2013. Colgate-Palmolive Company History: Creating Bright Smiles for 200 Years. [online] Available at: http://www.colgate.com/app/Colgate/US/Corp/History/1806.cvsp [Accessed: 20 Nov 2013] 15.Economictimes.indiatimes.com. 2013. The Economic Times. [online] Available at: http://economictimes.indiatimes.com/colgate-palmolive-(india)-ltd/infocompanyhistory/companyid-13873.cms [Accessed: 20 Nov 2013]. 16.Kafchinski, J. 2013. Foreign Trade: Data. [online] Available at: http://www.census.gov/foreign-trade/top/dst/current/balance.html [Accessed: 20 Nov 2013]. 17.Unknown. 2013. [online] Available at: http://www.nytimes.com/1992/05/08/business/company-news-colgate-to-expand-into-developing-countries.html [Accessed: 20 Nov 2013]. Published: May 08, 1992 18.Answers.com. 2013. Colgate-Palmolive. [online] Available at: http://www.answers.com/topic/colgate-palmolive-company [Accessed: 20 Nov 2013]. 19.Company, T. 2013. HISTORY OF BUSINESS: The History of Colgate Company. [online] Available at: http://historyofbusiness.blogspot.com/2011/06/history-of-of-colgate-company.html [Accessed: 20 Nov 2013]. 20.Ludzie.wprost.pl. 2013. Ludzie Wprost – Jerzy Starak. [online] Available at:

First Draft. Chocolate Essay

Recently, chocolate has been getting mixed reviews from physicians, scientists, and mothers across the country. For years, people blamed the sugary confection for their expanding waist lines, acne problems, and caffeine jitters. But more research is being presented that claims not all chocolate is this sinister, and that some might actually be good for your health. Chocolate is proven to make us healthier, can benefits us mentally and it also can induce good hormones in our body. BODY. Researchers have proven that chocolate can make us healthier. Chocolate contains flavinoids, which have many health benefits associated with them. Flavinoids can trigger diseases fighting enzymes in our body and fighting tooth decay. Other than that, it also can lower blood pressure and combat heart disease. Chocolate in other hand also can lower â€Å"bad cholesterol† and reduce blood clots. The goodness of chocolate can be found in dark chocolate. A small bar of it every day can help keep your heart and cardiovascular system running well. Studies have shown that consuming a small bar of dark chocolate everyday can reduce blood pressure in individuals with high blood pressure. Dark chocolate has also been shown to reduce LDL cholesterol (the bad cholesterol) by up to 10 percent. Besides that, chocolate can benefits us mentally. Dark chocolate has even been known as a relaxing agent. It can reduce cortisol and catecholamine, the stress hormones, in the body. Chocolate in other hand also can increase theta brain waves, resulting in relaxation. So, if you are in stressful condition, you may eat chocolate in order to relax your mind. Scientists have found that the endorphins and opoids in chocolates makes people feel less anxious and worried and makes them relaxed. Chocolate can help us to boost up our memory. Further research is showing that the flavanols in cocoa are also good for boosting the memory and brain function in rats. Salk Institute researchers have found initial evidence that dark chocolate improves blood flow in the brain and might lead to improved memory as a result. Last but not least, chocolate is proven to induce good hormones in your body. Chocolate can stimulates the secretion of endorphins. Other than that, it also proven in producing a pleasurable sensation similar to the â€Å"runner’s high† a jogger feels after running several miles. Chocolate in other hand also contains a neurotransmitter, serotonin that acts as an anti-depressant. So, if you are in depressing mood, you may try to eat chocolate to calm yourself. It is not wrong if you want to eat chocolate if you can control the amount you take. CONCLUSION As a conclusion, it is true that chocolate have many benefits that can benefits us if we consume it. It’s also important to note that while dark chocolate could improve your overall health, too much of a good thing is not so good. Dark chocolate still contains sugars, calories, and saturated fats. Carefully monitoring how much your eat, while simultaneously cutting out another sweet from your diet or taking an extra walk around the block, will help balance the benefits and potential disadvantages of dark chocolate.

P1 M1 D1

| Type of |Example |Description |Purpose | |information | | | | |Verbal |Telephone, Face to face |Telephones are used to conduct live conversations with another |Telephones are used in Lambeth Academy for teachers to | | |meetings |individual. |contact each other and to call parents when necessary. | | |Face to face meetings are where two individuals have a |Face to face can be used to give students feedback for | | | |conversation where they can both see each other face to face. |their work. | |Written |Letters, Reports |A Letter is a written form of communication which is read by an |Lambeth Academy use letters in order to inform parents | | | |individual which is presented on paper. |of any information that is vital for them to see. | | |A report is a written form of communication that is which is |Reports are used by Lambeth Academy to inform parents | | | |made with the intention of based on recent events. |about their child’s current progress in school. | |On-screen |TV Commercials, Plasma screens |A TV Commercial is a way of portraying a message to potential |Lambeth Academy don’t use TV commercials as they aren’t| | |for digital display |customers in order to gain awareness. a large organisation that needs to attain awareness | | | |In a firm, plasma screens can be very useful as they can portray|from the public. This form of communication isn’t | | | |messages for employees as they walk passed. This enables to keep|necessary as Lambeth Academy doesn’t need to compete | | | |up to date on current notices. |with a rival. | | | |Plasma screens are useful to Lambeth academy as they | | | | |use them in order to deliver important messages and | | | | |achievements for students. This can motive them to work| | | | |harder. |Multimedia |Web Conferencing, Internet |Web conferencing is used to conduct live meetings through the |Web conferencing isn’t a means of communicating | | | |internet. This is a very useful way of communicating with |information in Lambeth Academy as we don’t have the | | | |someone if they’re not in the same region as you. Web |technology in order to do so. | | |conferencing involves using sound vision through a webcam and |The internet can be very useful in a class room. For | | | |microphones. |example in Lambeth Academy, teachers may use the | | | |The Internet is a worldwide system of computer networks that can|internet to present information to students in the form| | | |be used to attain information. |of text from a website or a video off YouTube. | | | | | |Web-based |Email, Instant messaging |Emails are electronic mail. They’re sent through the internet to|Lambeth Academy use emails to contact other colleagues. | | | |reach other respondents. Emails can be sent to a large amount of|This is done in order to keep teachers up to date on | | | |people at one time.This makes it easier on the sender if the |current issues that are formulating around the school. | | | |individual needs to send the same information to a number of |Lambeth Academy doesn’t have any need to use instant | | | |people. |messaging as it may distract employees and students | | | |Instant messaging is a web based form of communication that is |from doing their work. | | |used to share information instantly through the web. People are | | | | |able to communicate via the through the internet if two | | | | |recipients have the same software as each other such as MSN or | | | | |Facebook. | P1 M1 Verbal Communication: In terms of giving students feedback from within a classroom, face to face communication is the most efficient way of doing so. There are a number of reasons for this. If a student and teacher were to have a face to face discussion, the student would be able to grasp more information compared to if the teacher was to write down all of the information instead. Face to face enables the student to ask questions if he or she is confused about anything work related.Whereas if the information was written down it may lead to confusion of the student which will then lead to incorrect answers. From the reasons that I’ve stated, face to face communication is a more reliable and relevant way of communicating Other than in the classroom, face to face communication is used throughout various scenarios. In parent evenings verbal communication enables the teacher and students to have an in depth discussion about the students’ progress so far in school. Any queries or concerns can be brought up by using verbal ommunication. Whereas if the conversion was delivered through a telephone, the parent wouldn’t be able to understand and see the teachers hand gestures or facial expressions. These factors contribute to the overall outcome of the conversation. Written Communication: When sending confidential data to students, a letter is the most effective way. Due to the contents of certain documents, only specific people are necessary to view them. If the documents are sent by mail it can reach specific people without anyone else seeing them.Whilst on the other hand if the school were to fax the information to the student’s home, it enables anyone that picks up the paper from the fax machine to be able to see it. Another addition to written communication is the fact that hand held documents enables the user to constantly look over it as much time as needed as it’s recorded and can be referenced at any time. This is one of the key features of written communication. If the information was verbally communicated to the individual, it could lead to some information to being misheard or forgotten and could have been vital to the discussion.On screen communication: On screen communication has many advantages. Through using plasma screens throughout Lambeth Academy, it enables large audiences to view the information at once. Plasma screens are placed on the ground, 1st and 2nd floor of the school. Due to the variety of students and teachers that continuously walk passed them, it reaches a large number of people. When we compare plasma screens to emails, in this situation plasma screens may be a more liable source of communication. The reason for this is because the information displayed on the plasma screens are more general and implies to most of the people in the school.If the information was sent through email, people may discard it as junk causing them to ignore it overall. Multimedia communication: This type of communication is used to convey information through using sound and video. In a classroom multimedia communication is a good way of engaging the class. By using YouTube in an educational manner, it’s possible to gain the attention of all students. Whilst written communication is a good way of conveying information, students may get bored causing them to get side tracked which will lead to a loss in attention. This will cause the aims and objecti ves to be lost.Web Based communication: This type of communication is used in order to communicate messages over the web. This can be done in the form of emails. Lambeth Academy use emails in order to communicate with other teachers and colleagues around the school. Through using emails an individual can send a mass amount of information to a wide range of people in an instant. D1 In this assignment I’ll be talking about Coke and the strategic decisions that they’ve made in order to retain and attract new customers. In 1982 Coke decided to break into a new market by introducing a lighter version of the original Coke.The name of this product was Diet Coke and would be aimed at people that were health conscious, but at the same time, still enjoyed the taste of Coca Cola. This was done to explore and fill a gap in the market which increased both market share and revenue. During the years that Diet Coke was in production, the company realised that Diet Coke was only attrac ting female customers. This was a huge error in Diet Coke, so the company made the decision of creating a new product that attained the needs of male health conscious customers.Coke Zero was produced in order to fill this gap. Therefore with all the above information in mind, this issue encouraged Coke to come up with some strategic planning, hence them entering a new market with a product that is aimed specifically at men that were interested in sport or who lead healthy lifestyles. Coke managed to attain data by acquiring comprehensive market research. Before Coke Zero was put on the production line, data needed to be gathered. During their market research, Coke decided to ask males whether they buy Diet Coke, the answer to this question was no.There are various reasons why this could have occurred. First of all, the name. The name ‘Diet Coke’ doesn’t appeal to men as it gives off a feminine impression. Also the way that the product is packaged and advertised. Diet Coke uses various techniques to target women. One way in which they do this is through using young male models (usually half naked) cleaning windows or doing some kind of masculine activity, such as maintenance. This attracts the attention of female customers and draws them in to buy the product.In order to make this product a success, Coke had to maintain data on whether or not they was any demand for Coke Zero on the market as there was already a similar product which was produced by their main competitor, Pepsi (Max). Thorough research was done on Pepsi Max in terms of their sales and their male attraction. This was done due to the two products aiming a similar product towards the same audience. After all the research had been done towards the needs of Coke Zero, a meeting would be needed between the people at the top of the hierarchy of Coke.Looking at all the data that had been gathered by Coke’s research team, it was decided that there was enough room in the market for Coke’s new product to be released. After the idea of Coke Zero had been established, it then had to be run through the finance department in order to assess whether or not it would be efficient to release this product during this economic climate, at this time period. After the decision to release Coke Zero had been established, Coke had to think of an effective marketing technique which would draw in sales for the product.This was done through specialising their Coke Zero advertisements to appeal to men. This can be seen through their commercials, where they keep their male audience’s attention by adding explosions and adrenaline pumped sport activities. All the information that Coke gathered has been productively used in order to make Coke Zero the best it can be. This was done through using thorough research based on areas which aided the production of Coke Zero in terms of potential sales and demand. [pic]

A Comparative Analysis of H.G. Wells’ Island Essay

H. G. Wells’ The Island of Doctor Moreau and Elie Wiesel’s Night are strikingly similar accounts of modern savagery and inhumanness that affect seemingly civilized societies. What is revealing however is that Wells’ novel is an entirely fictional work which proposes to analyze the effects of the advancement of science and technology in the absence of solid ethical principles, while Wiesel’s work is an autobiographical account of the author’s experiences in several concentration camps, during the Holocaust. The similarity between the experiences of the two narrators points to the inherent savageness of man. A comparative analysis of the two works exposes human civilization as a myth rather than a reality. Wiesel’s grim, nightmarish experience in the concentration camp almost surpasses the horror of Well’s fantastical island. Man is debunked as a savage, beast-like creature whose acts prove to be even more frightening and unimaginable than those of animals. The horrors produced by Doctor Moreau and by Hitler are equally unbelievable. While animal behavior is characterized only by instinctual cruelty urged by the necessity of survival, human cruelty exemplified by the experiments of Moreau and by Hitler’s massacre of six million Jews, is at once more perilous and more disturbing. In man, the animal instincts are paired with reason and imagination, just as in the symbolic hybrids created by Moreau, and thus the potency of evil increases tremendously. The two works start off from similar premises. The cruel and unprincipled experiments concocted by Doctor Moreau take place on a secluded island with a symbolic name: Noble’s Isle. In order to improve human genetics, Moreau performs vivisections and other horrifying experiments on various animals, attempting to create a new, superior race of hybrids. His experiments are symbolic because they draw attention to man’s double nature, as an animal and as a creature endowed with reason. The island’s seclusion allows the scientist to establish an empire of horrors. In Wiesel’s Night, the nightmare is also compressed into the unitary and enclosed space of the concentration camp. The barbed wire that surrounds the camps from all sides and that bears the ironic warning sign of danger, marks the boundaries of a limited and entrapping world where only the horrors are infinite: â€Å"We were caught in a trap, right up to our necks. The doors were nailed up; the way back was finally cut off. The world was a cattle wagon hermetically sealed† (Wiesel 30). Moreover, time itself is condensed into a single and prolonged night, an unending nightmare that knows no respite. Moreover, the similarity between Moreau’s design of perfecting the human race and Hitler’s project for exterminating the Jews and purifying the Aryan race, reveals the fact that man is prone to atrocities and inhuman acts that are much more terrifying than those of beasts. The hybrid race created by Moreau is a symbol of manhood in general and its proximity to savageness despite technological advancements and scientific progress, while also being similar to the new breed beast –like men created by the Holocaust. The extreme terror and dehumanizing physical suffering of the prisoners of the concentration camp, change them into savage beings that are limited to a few basic instincts. The horrors that they have to endure are almost unbearable. The Jews are therefore rapidly transformed into beasts who try to cling to the miserable and terrible lives they have. Hungered, beaten, separated from families and friends, the men and women lose their individuality and their human feelings. Gradually, as the horrors progress, they become so inured in the beastly life they lead that they no longer communicate or try to express themselves. Any trace of human feeling or dignity disappears from the men that are brought even lower than the animal condition: â€Å"Within a few seconds, we had ceased to be men† (Wiesel 45). The sheer nightmare of permanent terror and sufferance, without the light of hope or comfort is increased by the Jews’ awareness that they were being persecuted by fellow beings. As the narrative progresses, the horrors also increase. The thousands of Jews that live and work in crammed-up places become walking skeletons. With scarcely enough food to sustain life and insufficient clothing to shield them from the weather and with no treatment for their illnesses the remaining Jews survive only by a miracle. They are surrounded by death: its threat blazes in the furnace of the crematories where the ‘selected’ ones are taken, it piles up in the corpses that are ubiquitous in the camps, it takes the loved ones away and threatens their own emaciated bodies at any moment. The cruelties that these people suffer are beyond description and their endurance impressive. The author himself was only fifteen years old at the time that he had to bear witness and to be a part of these horrors. His deep religious feeling and his faith are shaken forever by the black memory of the holocaust: â€Å"Never shall I forget those moments, which murdered my God and my soul and turned my dreams to dust. Never shall I forget these things, even if I am condemned to live as long as God Himself. Never† (Wiesel 43). While the Jews are reduced to less than beastly conditions, their force of endurance is overwhelming. According to Wiesel, the suffering people gathered there were greater than God himself because of their spiritual strength that makes them pray even in these dire conditions. The image of the Jews sufferance is easily comparable to that of the beast-like creations of Doctor Moreau: â€Å"And the dwindling shreds of the humanity still startled me every now and then,—a momentary recrudescence of speech perhaps, an unexpected dexterity of the fore-feet, a pitiful attempt to walk erect† (Wells 159). Significantly, the Jews as well as other people had regarded Hitler’s promise of exterminating an entire race of people as an impossible farce. The civilized man deems himself safe from extreme pain inflicted by another human being. The narrator himself believes at the beginning that nothing like what was rumored about the camps could be true in the middle of the twentieth century. The same disbelief surrounds Prendick’s account of the scientific experiments on the island. The ultimate feeling that seizes both Prendick and Wiesel in front of these atrocities is the fact that they do not have the desire to return to mankind, despite their sufferance: â€Å"It is strange, but I felt no desire to return to mankind. I was only glad to be quit of the foulness of the Beast People† (Wells 166). This emphasizes the fact that real cruelty is much more often witnessed in man than in animals. The two works describe the nightmarish experiences of the narrators. Entrapped alongside the direst human savagery, the Jews have no choice but to bow to it and expect their own end. Their endurance is obviously superhuman. As in The Island of Doctor Moreau, the liberation of the last Jews is brought by their revolt. This liberation however will never shake the curtain of the horrors that remain inscribed in history as a testimony to human savageness and its persistence in the modern world. ? Works Cited: Wells, H. G. The Island of Doctor Moreau. New York: Signet Classics, 1996. Wiesel, Elie. Night. New York: Holt McDougal, 1999.

2 articles Article Example | Topics and Well Written Essays - 500 words

2 articles - Article Example This paradigm involves a new relationship between instructors and their students. The conventional and traditional form of learning is boring, to say the least. Furthermore, in the case of adult learners instructors should be quick to identify their characteristics early on. The article further illustrates the differences between the two learning methods highlighting the importance of adopting a constructivism approach in teaching adult learners. The idea on adopting constructivism in teaching adult learners is a splendid approach on its own. However, the approach is not effective when the course involves instructional design. This is usually in the case that the adult learners are new to the course topic. As novices in the course topic, the instructor needs to adopt a different learning technique. The key terms in this article are constructivism and the adult learning theory. The latter is also known as Androgogy. These key terms are directed to instructors who teach adult learners in an online setting. Through the implementation of both methods, the instructors are bound to achieve success in the teaching the adult learners. Constructivism refers to a theory that states that humans inherently generate their own knowledge and meaning through the interaction of both their experiences and ideas. The adult learning theory, on the other hand, refers to a learning theory that is addresses the individual needs of adults. The significant learning as adults and children interact is used as the basis of this theory. Constructivism should be adopted in adult learning as it tries integrates several principles such as active learning, real life learning, prior knowledge, social interaction. This approach in collaboration with the adult learning theory assists adult learners in learning quickly and more efficiently. The authors of this paper analyze the reasons why adult learners either

The Importance of a Global Approach to Regulating Corporate Governance Essay

The Importance of a Global Approach to Regulating Corporate Governance - Essay Example Corporate Governance Corporate governance can be considered to be a recently coined term and has a significant impact on the business operations carried on by the companies (Solomon, 2011). Corporate governance is used in various ways and one particular definition is not sufficient to completely define corporate governance. Generally, a wide variety of issues that are related to the various ways through which business activities carried on by the business organisations can be directed or controlled is described through the term corporate governance (Turner, 2009, p. 5). If we look at it in a broad sense, corporate governance can be viewed as a system of codifying the conduct of business activities that are followed by different organisations. The wider issues that are related to improving the shareholders’ performance are also included in the corporate governance mechanisms followed by the companies. Certain issues that are associated with the company’s stakeholders lik e the accountability of the business firms towards fulfilling particular interests of the stakeholders are also addressed through corporate governance. Stakeholders constitute of anyone who has a relation with the company including the shareholders, customers, suppliers, employees, community, etc (Turner, 2009, p. 5). There are many theories which have evolved to address the growing development of corporate governance issues all around the world. According to Mallin (2007), some of those corporate governance theories include, the agency theory, transaction cost economics, the stakeholder theory, the stewardship theory, class hegemony, and managerial hegemony. The agency relationship is identified through the agency theory wherein one of the parties... The discussion and analysis in the paper followed in MNCs and the approach towards global corporate governance system suggest that although theoretically it can be beneficial for the companies but practically it is a challenging task. No consensus has been made as yet regarding the best system of corporate law that is suitable for all the organisations worldwide and whether the convergence of the corporate governance mechanisms followed in organisations worldwide would increase their performance. To be more specific it is still unknown as to whether a new hybrid model of corporate governance mechanism would emerge or not. The report makes a conclusion that the business environment worldwide is changing at fast rate and the corporate governance systems are required to adapt to such changes. It is quite inevitable that certain changes in the governance mechanism would occur but the big question lies behind the fact as to whether the corporate governance in a particular country would be able to successfully adapt to such changes or not. It is unlikely that some drastic change would occur to facilitate the global approach towards regulating corporate governance because the companies as well the investors are found to be reluctant to change a system that has been working well for them till now. With the increasing influence of globalisation, and with the organisational structure of MNCs becoming more and more complex, it is certain that some changes would occur in the corporate governance system.

A Short Story of Dr. Hillary Essay Example | Topics and Well Written Essays - 2750 words

A Short Story of Dr. Hillary - Essay Example Dr. Hillary nodded and left the room, making his way back to the fourth floor to do his duties.He stepped into the sterile, stainless steel elevator and pushed the button marked â€Å"four†, he was alone. â€Å"Alone,† he thought mournfully to himself. â€Å"I’m always alone.† Emily’s mother, Robin, had died from cancer that had been induced by a fertility drug called DZT, which had been taken off the market due to lawsuits that proved it caused female cancer. She was convinced that she could both carry the baby and beat cancer, but she was wrong. Brad had tried desperately to talk his wife, into terminating the pregnancy and save her own life. But she would hear nothing of the sort. â€Å"Catholics,† he thought to himself vehemently. â€Å"What kind of religion tells people to die instead of losing a baby when they have cancer?† They had had so many dreams, so many plans when they had first met in undergraduate school. He wanted to be a good husband and father, as well as a prominent physician. He had planned to do this with Robin, back home in Brettsburg, Indiana. However, after struggling through years of med-school and reaching many of his goals, Brad still wanted more. He wanted to move to Chicago or New York and accept one of the lucrative offers he had received to practice there. He even had an offer from Sloane – Kettering, one of the finest cancer hospitals in the world. However, he had promised Robin they would stay in Brettsburg and serve in a small rural hospital in the community where they had both grown up. â€Å"What was I thinking?†... â€Å"Catholics,† he thought to himself vehemently. â€Å"What kind of religion tells people to die instead of losing a baby when they have cancer?† They had had so many dreams, so many plans when they had first met in undergraduate school. He wanted to be a good husband and father, as well as a prominent physician. He had planned to do this with Robin, back home in Brettsburg, Indiana. However, after struggling through years of med-school and reaching many of his goals, Brad still wanted more. He wanted to move to Chicago or New York and accept one of the lucrative offers he had received to practice there. He even had an offer from Sloane – Kettering, one of the finest cancer hospitals in the world. However, he had promised Robin they would stay in Brettsburg and serve in a small rural hospital in the community where they had both grown up. â€Å"What was I thinking?† He thought to himself. Stuck in this one horse town with a first-rate education and clos e to half a million dollars in student loans. But he had kept his promise and worked at Brettsburg General in this crappy, little town as he had promised. It all changed when Robin died. Brad found himself a single parent, stuck in a nowhere town with an infant doomed to die. On reaching his office, Brad sat down and continued recounting his years of dealing with this debacle of a life, at least his student loans were paid off he thought to himself and at least he had sued the drug bastards for millions and won. Yet he still felt empty, bitter and alone. What did three million dollars mean without his Robin? Years had gone by slowly with his daughter Emily and himself. He thought about the string of girlfriends he had trifled through; he never wanted to feel that pain again, of deep