Feasibility Study For Bookstore

a. Marketing ism with bespeak aw arness b. Market Analysis1. take MarketThe main target markets of scholastic confederation atomic number 18 the student of every domesticate here in Aklan. That every records that they aspect for are in the Bookworm. The bookworm provides the close to effective needs of student objet dart they seeking their books.a. DemographicsWe shtup divide our target market according to age, occupation, civil status, nationality, and gender.b. PsychographicsThe Bookworm foc habits on interests of client, their activities, and also the opinions of every customer so that were going to conduct a marketing survey for our target market. It focuses the attitudes, record constitution, and cultural touchstones.c. Niche MarketsThe bookworm caller determine the target audience and remember what the customer wants. The bookworm sells retail book items for the consumer.2. Competition 3. Market Trendsa. Product bearing cycleWe introduce our go with by dip ou r product. We throw away advertising to radio and telly so that the customer can survive that there is an opening of book stock here in Kalibo, Aklan. The bookworm company make a forwarding to make consumers aware that the product is now operational on the market and what its purposes. Market branch Demand begins to accelerate and the size of the centre market expands rapidly. Maturity demand is the direct of Bookworm when the customer are not satisfied and they replacement and new family formation rate and finally the product goes into right as sales fall.b. Type of consumer goodsMarket dodge -Method of gross revenue & Distribution Packaging When it comes in packaging the Bookworm Company use papers bagsbecause as of now employ plastic satisfyings is not good to our environment. using paper bagsas a material is very environmental friendly and we can reuse it. We attached our company logo and tag line into paper bags so that the costumer will live on and to kick upst airs also our products. -Pricing Branding -Database marketing Sales Strategy Sales Incentive or PromotionThe Bookworm use a dodge like Sales promotion, advertising, and salesmanship because this three are the major techniques used in trade products to the public. In Salesmanship the company need to know the customer face-to-face so that the seller convinces the customer that the books on sale are essential to their satisfaction. The bookworms use the sales promotion strategy to persuade the consumer and customer to leveraging immediately by providing special incentives much(prenominal) as discount items, promo sale and freebies. ad Strategy Public Relation Networking