Marketing Mix Essay Example | Topics and Well Written Essays - 1500 words

Marketing Mix - Essay ExampleThe topic will significantly focalise on product, price, and place and promotional attributes of the selected product. It was Sony who manufactured a lead-backlight LCD television in the year 2004. However, Samsung was the beginning(a) company to coin the term LED TV when they manufactured this product on their range of Edge-LED illuminated LCD televisions in the year 2009. There ar even an enormous number of competitors in the food market of LED TVs such as LG, Vizio and Sharp. Focussing on the marketing mix outline of Samsung LED TVs, the investigate paper will also try to recommend a few modifications in the existing strategy followed by the company. 2.0 Product The LED (Light Emitting Diodes) is a modern technology in the range of televisions. It has swapped the use of step florescent tubes in television. This technology is used by Samsung for producing high quality and fine images. This section of the research paper will focus on the produc t qualities that atomic number 18 offered by the company along with the likely qualities seek by the customers. 2.1 Features that Customers Care the Most The features that are mostly sought by customers in the LED TVs are as follows The images that are displayed by the LED TVs should be livelier The size of the LED TVs are expected to be drastically small, even hardly an inch The LED TVs should be energy savers and consume at to the lowest degree 40% of less power than that of other televisions The images produced by LED TVs are expected to be better dark Last but not the least, the vibrant images quality should make the price paid suitable (Hall, 2011) 2.2 Features of Samsung LED TVs vs. Features of its Competitors The biggest competitors of Samsung LED TVs are Sony. It is better to compare the two with respect to a particular vane for making the differences distinct. Samsung C6500 vs. Sony EX700 The envision of Samsung C6500 has a stellar view with its input of High Definiti on signals. This feature makes the picture look extremely bright. On the other hand, Sony EX700 has a major drawback of contrast degradation at the positioning angles that ranges to even more than 15 degrees off-centre. Thus, it is evident that the picture quality of Samsung LED TVs is better than that of Sonys. The black take/contrast ratio of Samsung is better than that of Sony as in the dark scenes it maintains an inky black view. But the series of Sony EX700 maintains a view that is little ineffective than Samsung C6500. In case of appearance, Sony EX700 has a drawback of framing bezel which is wider. Moreover, it has a reasonableness of 2.25 and a rotating table stand. On the other hand, Samsung C6500 has a depth of just 1.2 inches along with a bezel edit that has thickness of just 1 inch. The swivelling chrome quadrapod stand makes it look expensive and attractive (Wiley, 2010). 2.3 Consumers Criteria of Choices and Use of LED TVs The most authoritative thing that the con sumers look for while deciding to buy an LED TV is the budget. It is important to decide on the amount that they can pay for buying the product as there are quite a few ranges of price in this category. Next, the customer should decide on whether they